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Cloud Kicks is creating a new lead conversion process in Sales Cloud. During a recent sprint, the business analyst created user stories related to the Opportunity object. Test scripts were created for the lead conversion process. All of the test scripts passed and the new functionality was deployed. After deployment, end users reported error messages when manually creating new Opportunities.

Which area of user acceptance testing (UAT) was overlooked''

A.
Functionality on interconnected objects should be part of UAT.
A.
Functionality on interconnected objects should be part of UAT.
Answers
B.
Several teams should be part of UAT to represent multiple viewpoints.
B.
Several teams should be part of UAT to represent multiple viewpoints.
Answers
C.
End users who are experts in that functionality should participate in UAT.
C.
End users who are experts in that functionality should participate in UAT.
Answers
Suggested answer: A

A project is in the user acceptance testing phase of a Sales Cloud implementation at Universal Containers. The business analyst (BA) is coordinating the test case execution and supporting the testers. One of the testers fails a test case because they were unable to see a custom field identified in the directions. The BA has reviewed the details of the failed test case and compared the expected outcome to the requirements.

What should the BA do next?

A.
Assign the test case to another tester.
A.
Assign the test case to another tester.
Answers
B.
Assign a bug to the development team.
B.
Assign a bug to the development team.
Answers
C.
Attempt to reproduce the issue.
C.
Attempt to reproduce the issue.
Answers
Suggested answer: C

Explanation:

The next thing that the business analyst should do after reviewing the details of the failed test case is to attempt to reproduce the issue. Reproducing an issue means following the same steps or actions that caused the issue to occur in order to verify its existence and severity. Reproducing an issue helps to confirm whether it is a real bug or a human error, as well as gather more information about its root cause, impact, frequency, etc. Reproducing an issue also helps to document it clearly and accurately for reporting and resolution purposes.

Reference: https://trailhead.salesforce.com/content/learn/modules/user-acceptance-testing-video/report-and-resolve-issues

Universal Containers (UC) wants to overhaul its Service Cloud implementation and has hired a consulting company to help drive requirements. In an effort to gain more information about the project, the business analyst (BA) has begun to review UC's structure to understand the functions of each department, how departments interact, and who reports to whom within UC.

Which technique is the BA using?

A.
Enterprise Analysis
A.
Enterprise Analysis
Answers
B.
Stakeholder Analysis
B.
Stakeholder Analysis
Answers
C.
Strategy Analysis
C.
Strategy Analysis
Answers
Suggested answer: B

Explanation:

The technique that the business analyst is using to understand UC's structure is stakeholder analysis. Stakeholder analysis is a technique that involves identifying, analyzing, and engaging the individuals or groups who have an interest or influence in the project outcome, such as customers, users, sponsors, managers, team members, etc. Stakeholder analysis helps to understand the functions, interactions, and reporting relationships of each stakeholder group, as well as their needs, expectations, priorities, and concerns. Stakeholder analysis also helps to plan how to communicate, collaborate, and manage the stakeholders throughout the project lifecycle.

Reference: https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/stakeholder-management

The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definitions of a qualified lead.

What should the BA focus on?

A.
Mapping historical lead data from each team and building carts to highlight similarities
A.
Mapping historical lead data from each team and building carts to highlight similarities
Answers
B.
Evaluating the team's skills and experiences to determine how the can better align.
B.
Evaluating the team's skills and experiences to determine how the can better align.
Answers
C.
Scheduling an all-day collaboration workshop with both team to resolve their differences.
C.
Scheduling an all-day collaboration workshop with both team to resolve their differences.
Answers
Suggested answer: C

Explanation:

The business analyst should focus on scheduling an all-day collaboration workshop with both teams to resolve their differences. This will allow the teams to come to a common understanding of what a qualified lead is and how they can work together to improve the lead qualification process.

Here are some additional details from Salesforce Certified Business Analyst documents and resources that support the answer:

Mapping historical lead data from each team and building charts to highlight similaritiesis not likely to be effective in resolving the disconnect between the teams. This is because the teams may have different definitions of what a qualified lead is, and the data may not be able to resolve these differences.

Evaluating the team's skills and experiences to determine how they can better alignis not likely to be effective in resolving the disconnect between the teams. This is because the teams may have different definitions of what a qualified lead is, and the evaluation is not likely to change these definitions.

Scheduling an all-day collaboration workshop with both teams to resolve their differencesis the most likely to be effective in resolving the disconnect between the teams. This is because the workshop will allow the teams to come to a common understanding of what a qualified lead is and how they can work together to improve the lead qualification process.

In conclusion, the business analyst should focus on scheduling an all-day collaboration workshop with both teams to resolve their differences. This will allow the teams to come to a common understanding of what a qualified lead is and how they can work together to improve the lead qualification process.

The leadership team at Universal Containers (UC) is focused on customer retention. The business analyst (BA) has been asked to implement a new customer for life program on the salesforce platform. Before their can move forward, they need to understand the lifecycle and all of the related interaction that IC has with its customers.

Which type of session should the BA perform?

A.
User Acceptance testing
A.
User Acceptance testing
Answers
B.
Journey Mapping
B.
Journey Mapping
Answers
C.
Requirements Gathering
C.
Requirements Gathering
Answers
Suggested answer: B

Explanation:

The type of session that the business analyst should perform to elicit user stories from UC's customers is journey mapping. Journey mapping is a technique that involves creating a visual representation of the steps or stages that a customer goes through when interacting with an organization, product, or service. Journey mapping helps to capture the customer's experience, needs, goals, pain points, emotions, and touchpoints across their entire lifecycle. Journey mapping also helps to identify any gaps or opportunities for improvement or innovation in the customer journey. Journey mapping can help elicit user stories from UC's customers by allowing them to share their perspectives and feedback in their own words, as well as showing how the solution can add value and benefits to their journey.

Reference: https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/customer-discovery

Universal Containers has planned an initiative to assess its Salesforce org to identify areas of risk and has asked the business analyst (BA) to provide an analysis of its current state. The BA will utilize Salesforce Optimizer for the assessment.

How should the BA use the output from the tool?

A.
Understand the project scope.
A.
Understand the project scope.
Answers
B.
Verify Lightning page loading time.
B.
Verify Lightning page loading time.
Answers
C.
Identify top project priorities.
C.
Identify top project priorities.
Answers
Suggested answer: C

Explanation:

The business analyst should use the output from the Salesforce Optimizer tool to identify top project priorities. Salesforce Optimizer is a tool that analyzes a Salesforce org and provides recommendations and best practices for improving performance, security, usability, and maintenance. Salesforce Optimizer generates a report that highlights any issues or risks in the org, such as unused fields, inactive users, complex sharing rules, etc., as well as suggests actions for resolving them. The business analyst should use the output from the Salesforce Optimizer tool to identify top project priorities by reviewing the report and ranking or ordering the issues or risks based on their impact, urgency, dependency, or value. The business analyst should also communicate and align with the stakeholders on the project priorities and scope.

Reference: https://help.salesforce.com/s/articleView?id=sf.optimizer.htm&type=5

Universal Containers (UC) has decided to implement Salesforce and has assigned a business analyst (BA) to write user stories for the project. The BA plans to meet customer to their experience in their own words.

Which type of research should the BA use to elicit user stories from UC's customers?

A.
Shadowing
A.
Shadowing
Answers
B.
Interviewing
B.
Interviewing
Answers
C.
Behavioral
C.
Behavioral
Answers
Suggested answer: B

Explanation:

The type of research that the business analyst should use to elicit user stories from UC's customers is interviewing. Interviewing is a technique that involves asking open-ended questions to stakeholders or users to gather information and feedback about their needs, expectations, preferences, pain points, goals, etc. Interviewing helps to elicit user stories from UC's customers by allowing them to express their opinions and experiences in their own words, as well as clarifying any doubts or ambiguities. Interviewing also helps to build rapport and trust with the customers and show them respect and appreciation for their input.

Reference: https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/customer-discovery

Support managers at Cloud Kicks have received urgent feedback from staff that record pages are slow to respond and users and growing frustrated. The business analyst (BA) has been asked to evaluate to determine which pages are being accessed most frequently and which pages are the slowest to load.

What is the first step the BA should take to help resolve the issue?

A.
Update page layouts in production.
A.
Update page layouts in production.
Answers
B.
Create a test plan for each web browser.
B.
Create a test plan for each web browser.
Answers
C.
Confirm steps to reproduce the issue.
C.
Confirm steps to reproduce the issue.
Answers
Suggested answer: C

Explanation:

The first step that the business analyst should take to help resolve the issue is to confirm steps to reproduce the issue. Reproducing an issue means following the same steps or actions that caused the issue to occur in order to verify its existence and severity. Reproducing an issue helps to confirm whether it is a real bug or a human error, as well as gather more information about its root cause, impact, frequency, etc. Reproducing an issue also helps to document it clearly and accurately for reporting and resolution purposes.

Reference: https://trailhead.salesforce.com/content/learn/modules/user-acceptance-testing-video/report-and-resolve-issues

A business analyst (BA) conducted a group workshop with stakeholders to understand and document in-scope business processes. The BA feels there are gaps between process steps.

What should the BA do to close the gaps or confirm the process steps?

A.
Conduct elimination with stakeholders regarding their parts of the process.
A.
Conduct elimination with stakeholders regarding their parts of the process.
Answers
B.
Review the documentation to ensure that information gathered about the process is correct.
B.
Review the documentation to ensure that information gathered about the process is correct.
Answers
C.
Using strategy analysis, define models of how gaps in the business process can be resolved.
C.
Using strategy analysis, define models of how gaps in the business process can be resolved.
Answers
Suggested answer: A

Explanation:

This answer states that conducting elicitation with stakeholders regarding their parts of the process is what the BA should do to close the gaps or confirm the process steps after conducting a group workshop with stakeholders to understand and document in-scope business processes. Elicitation is a technique that involves asking questions, gathering information, or observing behaviors to understand the needs, expectations, and goals of the stakeholders or users. Conducting elicitation with stakeholders can help the BA to clarify any ambiguities, resolve any conflicts, verify any assumptions, and validate any information regarding their parts of the process.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-business-analyst-quick-look/use-stakeholder-engagement-skills

Cloud Kicks (CK) wants to redefine its lead-to-customer business process. CK wants to unify the interactions between sales, marketing, and customers to provide a more seamless experience. The business analyst (BA) need to create a visual representation that includes the steps and inputs from both sales and marketing.

Which tool should the BA use to capture all launches of the current state?

A.
Journey Mapping
A.
Journey Mapping
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B.
Process Mapping
B.
Process Mapping
Answers
C.
Whiteboarding
C.
Whiteboarding
Answers
Suggested answer: B
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