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Salesforce Certified Marketing Cloud Developer Practice Test - Questions Answers, Page 16

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Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels. What should be recommended5
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber. In which way could the developer create the CTA link?
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including: Which subject line will be used at the time of deployment?
A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each. Which application utilizes the REST API?
A developer wants to create a data model in Contact Builder. Which two applications will be able to use this newly-created data model for segmentation? Choose 2 answers
A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV. Which SQL functions could be used to change each line break to a single space?
NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit. What should be checked to validate the installed package can access the child business unit data?

Question 151

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A developer wants to retrieve all records in the OrderDetails data extension which are associated with a particular customer.

Which two AMPscript functions would return a suitable rowset?

Choose 2 answers

A.
LookupRows
A.
LookupRows
Answers
B.
LookupOrderedRows
B.
LookupOrderedRows
Answers
C.
Row
C.
Row
Answers
D.
Lookup
D.
Lookup
Answers
Suggested answer: A, B

Question 152

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Why would a developer use LookupRows Instead of the Lookup AMPscript function?

A.
To return a complete rowset from the data extension
A.
To return a complete rowset from the data extension
Answers
B.
To stay at the limit of two Lookup calls in one email
B.
To stay at the limit of two Lookup calls in one email
Answers
C.
To see how many rows are In a data extension
C.
To see how many rows are In a data extension
Answers
D.
To access a data extension, as Lookup only targets lists
D.
To access a data extension, as Lookup only targets lists
Answers
Suggested answer: A

Question 153

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A developer needs to use the 'contacts/ route of the REST API to update records in a data extension.

What should the developer verify before making the API call?

A.
Each contact should already exist in All Subscribers.
A.
Each contact should already exist in All Subscribers.
Answers
B.
Journey Builder should be configured to use the data extension.
B.
Journey Builder should be configured to use the data extension.
Answers
C.
Contact Key should be equal to Subscriber Key in the underlying data extensions to ensure proper joining.
C.
Contact Key should be equal to Subscriber Key in the underlying data extensions to ensure proper joining.
Answers
D.
The data extension should be linked in an Attribute Group in Contact Builder.
D.
The data extension should be linked in an Attribute Group in Contact Builder.
Answers
Suggested answer: A

Question 154

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A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.

Which best practice should the developer use to ensure a blank email will not be sent?

A.
Send a test of every possible version using Test Send
A.
Send a test of every possible version using Test Send
Answers
B.
Review every possible version using Subscriber Preview
B.
Review every possible version using Subscriber Preview
Answers
C.
Create separate emails for each version
C.
Create separate emails for each version
Answers
D.
Confirm every version has default content
D.
Confirm every version has default content
Answers
Suggested answer: D

Question 155

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Northern Trails Outfitters is using REST API to send emails to customers after a purchase.

Which considerations should be taken regarding the token used in the API Call?

A.
Make a token API call and re-use the token until the next API call fails.
A.
Make a token API call and re-use the token until the next API call fails.
Answers
B.
Make a token API call before each triggered send API call.
B.
Make a token API call before each triggered send API call.
Answers
C.
Make a token API call and re-use the token for that subscriber.
C.
Make a token API call and re-use the token for that subscriber.
Answers
D.
Make a token API call and re-use the token until the token expires.
D.
Make a token API call and re-use the token until the token expires.
Answers
Suggested answer: D

Question 156

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A developer wants to create a JavaScript Web Token using a key from Key Management.

What function should the developer use?

A.
ContentBlockByKey()
A.
ContentBlockByKey()
Answers
B.
GetJWTByKeyName()
B.
GetJWTByKeyName()
Answers
C.
RegExMatch()
C.
RegExMatch()
Answers
D.
GeUWT()
D.
GeUWT()
Answers
Suggested answer: B

Question 157

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Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.

What is the first step required to send using the API?

A.
POST to /messaging/vl/email/messages/ with clientjd
A.
POST to /messaging/vl/email/messages/ with clientjd
Answers
B.
Request a token using the vl/requestToken endpoint
B.
Request a token using the vl/requestToken endpoint
Answers
C.
Request a token using the v2/authorize endpoint
C.
Request a token using the v2/authorize endpoint
Answers
D.
POST to /messaging/vl with clientjd and client_secret
D.
POST to /messaging/vl with clientjd and client_secret
Answers
Suggested answer: B

Question 158

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A marketer from Cloud Kicks wants to make sure no email from their welcome journey gets sent to their competitor at Rainbow Run.

Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?

Choose 2 answers

A.
Create a Filter Activity In the journey that removes the Rainbow Run domain
A.
Create a Filter Activity In the journey that removes the Rainbow Run domain
Answers
B.
Create a Suppression List with all possible email addresses from Rainbow Run
B.
Create a Suppression List with all possible email addresses from Rainbow Run
Answers
C.
Create a data extension with the Rainbow Run domain for use with a Domain Exclusion
C.
Create a data extension with the Rainbow Run domain for use with a Domain Exclusion
Answers
D.
Create an Exclusion Script with the Rainbow Run domain for use In the activity
D.
Create an Exclusion Script with the Rainbow Run domain for use In the activity
Answers
Suggested answer: B, D

Question 159

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Which AMPscript function group could most negatively Impact send processing?

A.
String functions
A.
String functions
Answers
B.
Data extension functions
B.
Data extension functions
Answers
C.
Date Time
C.
Date Time
Answers
D.
Math functions
D.
Math functions
Answers
Suggested answer: B

Question 160

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Northern Trail Outfitters wants to trigger follow up messages after a subscriber opens an email.

What process would they use to get real-time engagement data?

A.
Query Activity
A.
Query Activity
Answers
B.
Client-Side JavaScript
B.
Client-Side JavaScript
Answers
C.
WSproxy Service
C.
WSproxy Service
Answers
D.
Event Notification Service
D.
Event Notification Service
Answers
Suggested answer: D
Total 197 questions
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