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Question 1

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Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad.

What bidding solution should you use?

You should use coal pec-action bidding

You should use coal pec-action bidding

You should use coat-per-view bidding

You should use coat-per-view bidding

You should use Maximize Conversions bidding

You should use Maximize Conversions bidding

You should use cost per-click bidding

You should use cost per-click bidding

Suggested answer: B
asked 24/03/2025
Miguel Sartori
39 questions

Question 2

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Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a 'Sales' campaign goal.

What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

Enabling Video ad extensions within their Google Search campaign ads.

Enabling Video ad extensions within their Google Search campaign ads.

Preventing Google ads from double counting conversions.

Preventing Google ads from double counting conversions.

Receiving a reduction on their average cost-per-view.

Receiving a reduction on their average cost-per-view.

Avoiding double serving ads in the Google Search results

Avoiding double serving ads in the Google Search results

Suggested answer: B
asked 24/03/2025
Gbolahan Olukole
34 questions

Question 3

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You want to get recommendations for features, settings, and solutions for your Google Video campaign.

How can you get the information you need when setting up a campaign?

By selling up a budget for the new campaign

By selling up a budget for the new campaign

By uploading at least one video to YouTube

By uploading at least one video to YouTube

By linking Google Ads you YouTube channel.

By linking Google Ads you YouTube channel.

By selecting o campaign goal.

By selecting o campaign goal.

Suggested answer: D
asked 24/03/2025
Richard Banks
52 questions

Question 4

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A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow Interest in a product with as many relevant people as possible

What action should they take to help achieve this goal?

Select the best creative asset and run a single ad

Select the best creative asset and run a single ad

Use video ad sequencing and target CPM bidding

Use video ad sequencing and target CPM bidding

Use masthead ads for a major sales promotion.

Use masthead ads for a major sales promotion.

Use bumper ads on competitive video content

Use bumper ads on competitive video content

Suggested answer: B
asked 24/03/2025
Raphael Oliveir
51 questions

Question 5

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A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding

What should they expect for their max CPV compared to their actual CPV?

Max CPV is often less than actual CPV because its auction bidding.

Max CPV is often less than actual CPV because its auction bidding.

Actual CPV is often less than max CPV because its auction bidding.

Actual CPV is often less than max CPV because its auction bidding.

Actual CPV is often less than max CPV because it's a reserve buy

Actual CPV is often less than max CPV because it's a reserve buy

Max CPV is often less than actual CPV because It's a reserve buy.

Max CPV is often less than actual CPV because It's a reserve buy.

Suggested answer: B
asked 24/03/2025
Lal George
31 questions

Question 6

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A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

After two weeks of the campaign first sewing impressions

After two weeks of the campaign first sewing impressions

After The campaigns end dote has been met.

After The campaigns end dote has been met.

Before the campaign serves any impressions.

Before the campaign serves any impressions.

Once the campaign first begins to start serving impressions.

Once the campaign first begins to start serving impressions.

Suggested answer: C
asked 24/03/2025
Emergya Ingenieria SLU Emergya Ingenieria SLU
30 questions

Question 7

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A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using 'Brand awareness and reach' as the campaign goal.

Which budget type should the florist chain use. and Why?

'Campaign total.' because Google Ads will spend their total budget faster than Daily will

'Campaign total.' because Google Ads will spend their total budget faster than Daily will

'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.

'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.

'Campaign total.' because Google Ads will try to spend their total budget evenly over the duration of their campaign

'Campaign total.' because Google Ads will try to spend their total budget evenly over the duration of their campaign

'Daily.' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

'Daily.' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Suggested answer: B
asked 24/03/2025
Evans Sajere
25 questions

Question 8

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If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

BY using Reach Planner after the campaign's been active for a week so it has relevant data to create mora accurate planning.

BY using Reach Planner after the campaign's been active for a week so it has relevant data to create mora accurate planning.

By including key words related to the company's products so Reach Planner can narrow down the campaign's settings.

By including key words related to the company's products so Reach Planner can narrow down the campaign's settings.

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner

Suggested answer: D
asked 24/03/2025
Mourad Tannous
28 questions

Question 9

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Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart

Why is tracking those lighter conversion events advisable?

It's advisable because they create greater loyalty among customers

It's advisable because they create greater loyalty among customers

It's advisable because they help increase brand awareness.

It's advisable because they help increase brand awareness.

It's advisable because they have the same value as a primary conversion

It's advisable because they have the same value as a primary conversion

It's advisable because they can be predictive of a full sale.

It's advisable because they can be predictive of a full sale.

Suggested answer: D
asked 24/03/2025
Mareah Allawi
39 questions

Question 10

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Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

Masthead ads and non skippable in stream ads

Masthead ads and non skippable in stream ads

Skippable in stream ads and nonskippable in-stream ads

Skippable in stream ads and nonskippable in-stream ads

Skippable in stream ads and bumper ads

Skippable in stream ads and bumper ads

Masthead ads and bumper ads

Masthead ads and bumper ads

Suggested answer: C
asked 24/03/2025
Sam Bentley
44 questions
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