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Question 21

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What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

In Market

In Market

Demographics and Detailed Demographic

Demographics and Detailed Demographic

Life front

Life front

Affinity Audiences

Affinity Audiences

Suggested answer: A
asked 24/03/2025
JIMMY GIOVANNY VARGAS TERAN
43 questions

Question 22

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If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?

Custom Audiences

Custom Audiences

In Market Audiences

In Market Audiences

Demographics and Detailed Demographics

Demographics and Detailed Demographics

Customer Match

Customer Match

Suggested answer: A
asked 24/03/2025
Mariusz Szczubelek
42 questions

Question 23

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What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

You should use Unique Reach and Frequency, which Is accessible by adding columns to your statistic

You should use Unique Reach and Frequency, which Is accessible by adding columns to your statistic

You should use Active View, which is accessible by adding appropriate columns to statistic tobies

You should use Active View, which is accessible by adding appropriate columns to statistic tobies

You should use Active View, which is accessible only by contacting your Google team

You should use Active View, which is accessible only by contacting your Google team

You should use Unique Reach and Frequency, which is accessible by contacting your Google team

You should use Unique Reach and Frequency, which is accessible by contacting your Google team

Suggested answer: B
asked 24/03/2025
Bart Sandifort
41 questions

Question 24

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If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Skippable in stream ads and bumper ads

Skippable in stream ads and bumper ads

Skippable in b I ream ads and in-feed video ads

Skippable in b I ream ads and in-feed video ads

Non skippable in stream ads and bumper ads

Non skippable in stream ads and bumper ads

Nonskippable in-stream ads and in-feed video ads

Nonskippable in-stream ads and in-feed video ads

Suggested answer: A
asked 24/03/2025
Mario Herrera GonzÑlez
52 questions

Question 25

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A marketing manager wants to reach and engage with potential customers via a Google Video campaign.

What first step do they need to complete to get started?

Install a video code on their website

Install a video code on their website

Link Google Ads to their YouTube channel.

Link Google Ads to their YouTube channel.

Prepare a manual bidding strategy

Prepare a manual bidding strategy

Build a list of relevant keyword.

Build a list of relevant keyword.

Suggested answer: B
asked 24/03/2025
Musoke Kamuzze
42 questions

Question 26

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A Google Video campaign with 'brand awareness and reach' selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy

How does that benefit the campaign?

By optimizing bids to put the campaign's message in front of as many relevant people as possible

By optimizing bids to put the campaign's message in front of as many relevant people as possible

By creating as many impressions as possible in line with the tCPM.

By creating as many impressions as possible in line with the tCPM.

By acquiring as many dicks as possible according to the daily budget that's been set.

By acquiring as many dicks as possible according to the daily budget that's been set.

By analyzing historical feedback and making adjustments to bids based on performance signals.

By analyzing historical feedback and making adjustments to bids based on performance signals.

Suggested answer: A
asked 24/03/2025
Igor An
42 questions

Question 27

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For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences.

Why should you keep the two audience solutions separate?

In order to make sure the reach of the campaign won't become restricted

In order to make sure the reach of the campaign won't become restricted

In order to avoid having the campaign not run at all

In order to avoid having the campaign not run at all

In order to prevent the average cost-per-view from increasing

In order to prevent the average cost-per-view from increasing

In order to make sure there's no limit on the types of video formats served.

In order to make sure there's no limit on the types of video formats served.

Suggested answer: A
asked 24/03/2025
Viswanadha Sastry Kattamuri
51 questions

Question 28

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You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast.

Why did this mismatch occur between campaign results and forecast data?

Because you used React) Planner during the least optimal tune of day

Because you used React) Planner during the least optimal tune of day

Because you built a campaign that didn't match the plan settings in Reach Planner

Because you built a campaign that didn't match the plan settings in Reach Planner

Because React) Planner forecasts aren't compatible with Video campaigns for any marketing objective

Because React) Planner forecasts aren't compatible with Video campaigns for any marketing objective

Because Reach Planner forecasts aren't compatible with awareness campaigns.

Because Reach Planner forecasts aren't compatible with awareness campaigns.

Suggested answer: B
asked 24/03/2025
evalson martin laplap
54 questions

Question 29

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An account manager decides to use Custom Audiences for their new Video action campaign.

What implementation suggestion would you recommend?

Combine their Custom Audiences with Demographic Audiences in the same ad group

Combine their Custom Audiences with Demographic Audiences in the same ad group

Use 10 to 10 15 of the best-converting key words from their Search campaigns.

Use 10 to 10 15 of the best-converting key words from their Search campaigns.

Layer as many audience types as possible within the same ad group

Layer as many audience types as possible within the same ad group

Use five of their best-converting placements from their Display campaigns.

Use five of their best-converting placements from their Display campaigns.

Suggested answer: B
asked 24/03/2025
Olive Wang
45 questions

Question 30

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To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

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