Google Google Ads Video Practice Test - Questions Answers, Page 4

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A consumer goods company wants to build awareness and recall for their brand.

How can a Google Video campaign help achieve this goal?

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads.

Which of the following is a recommended best practice she should implement?

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain

How can they further optimize their campaign?

An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining.

What should he do to increase delivery until the campaign is outside the budget cap?

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy.

What bidding strategy should they employ to achieve this marketing objective?

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.

Why should you avoid inflating the tCPM bid for your new campaign?

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?