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SCENARIO Please use the following to answer the next question: ProStorage is a multinational cloud storage provider headquartered in the Netherlands. Its CEO. Ruth Brown, has developed a two-pronged strategy for growth: 1) expand ProStorage s global customer base and 2) increase ProStorage's sales force by efficiently onboarding effective teams. Enacting this strategy has recently been complicated by Ruth's health condition, which has limited her working hours, as well as her ability to travel to meet potential customers. ProStorage's Human Resources department and Ruth's Chief of Staff now work together to manage her schedule and ensure that she is able to make all her medical appointments The latter has become especially crucial after Ruth's last trip to India, where she suffered a medical emergency and was hospitalized m New Delhi Unable to reach Ruths family, the hospital reached out to ProStorage and was able to connect with her Chief of Staff, who in coordination with Mary, the head of HR. provided information to the doctors based on accommodate on requests Ruth made when she started a: ProStorage In support of Ruth's strategic goals of hiring more sales representatives, the Human Resources team is focused on improving its processes to ensure that new employees are sourced, interviewed, hired, and onboarded efficiently. To help with this, Mary identified two vendors, HRYourWay, a German based company, and InstaHR, an Australian based company. She decided to have both vendors go through ProStorage's vendor risk review process so she can work with Ruth to make the final decision. As part of the review process, Jackie, who is responsible for maintaining ProStorage's privacy program (including maintaining controller BCRs and conducting vendor risk assessments), reviewed both vendors but completed a transfer impact assessment only for InstaHR. After her review of both boasted a more established privacy program and provided third-party attestations, whereas HRYourWay was a small vendor with minimal data protection operations. Thus, she recommended InstaHR. ProStorage's marketing team also worked to meet the strategic goals of the company by focusing on industries where it needed to grow its market share. To help with this, the team selected as a partner UpFinance, a US based company with deep connections to financial industry customers. During ProStorage's diligence process, Jackie from the privacy team noted in the transfer impact assessment that UpFinance implements several data protection measures including end-to-end encryption, with encryption keys held by the customer. Notably, UpFinance has not received any government requests in its 7 years of business. Still, Jackie recommended that the contract require UpFinance to notify ProStorage if it receives a government request for personal data UpFinance processes on its behalf prior to disclosing such data. What transfer mechanism did ProStorage most likely rely on to transfer Ruth's medical information to the hospital?








SCENARIO Please use the following to answer the next question: Brady is a computer programmer based in New Zealand who has been running his own business for two years. Brady's business provides a low-cost suite of services to customers throughout the European Economic Area (EEA). The services are targeted towards new and aspiring small business owners. Brady's company, called Brady Box, provides web page design services, a Social Networking Service (SNS) and consulting services that help people manage their own online stores. Unfortunately, Brady has been receiving some complaints. A customer named Anna recently uploaded her plans for a new product onto Brady Box's chat area, which is open to public viewing. Although she realized her mistake two weeks later and removed the document, Anna is holding Brady Box responsible for not noticing the error through regular monitoring of the website. Brady believes he should not be held liable. Another customer, Felipe, was alarmed to discover that his personal information was transferred to a third- party contractor called Hermes Designs and worries that sensitive information regarding his business plans may be misused. Brady does not believe he violated European privacy rules. He provides a privacy notice to all of his customers explicitly stating that personal data may be transferred to specific third parties in fulfillment of a requested service. Felipe says he read the privacy notice but that it was long and complicated Brady continues to insist that Felipe has no need to be concerned, as he can personally vouch for the integrity of Hermes Designs. In fact, Hermes Designs has taken the initiative to create sample customized banner advertisements for customers like Felipe. Brady is happy to provide a link to the example banner ads, now posted on the Hermes Designs webpage. Hermes Designs plans on following up with direct marketing to these customers. Brady was surprised when another customer, Serge, expressed his dismay that a quotation by him is being used within a graphic collage on Brady Box's home webpage. The quotation is attributed to Serge by first and last name. Brady, however, was not worried about any sort of litigation. He wrote back to Serge to let him know that he found the quotation within Brady Box's Social Networking Service (SNS), as Serge himself had posted the quotation. In his response, Brady did offer to remove the quotation as a courtesy. Despite some customer complaints, Brady's business is flourishing. He even supplements his income through online behavioral advertising (OBA) via a third-party ad network with whom he has set clearly defined roles. Brady is pleased that, although some customers are not explicitly aware of the OBA, the advertisements contain useful products and services. Under the General Data Protection Regulation (GDPR), what is the most likely reason Serge may have grounds to object to the use of his quotation?

Article 5(1)(b) of the GDPR states that personal data must be "collected for specified, explicit and legitimate purposes and not further processed in a way incompatible with those purposes." Based on Article 5(1)(b), what is the impact of a member state's interpretation of the word "incompatible''?

A.

It dictates the level of security a processor must follow when using and storing personal data for two different purposes.

A.

It dictates the level of security a processor must follow when using and storing personal data for two different purposes.

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B.

It guides the courts on the severity of the consequences for those who are convicted of the intentional misuse of personal data.

B.

It guides the courts on the severity of the consequences for those who are convicted of the intentional misuse of personal data.

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C.

It sets the standard for the level of detail a controller must record when documenting the purpose for collecting personal data.

C.

It sets the standard for the level of detail a controller must record when documenting the purpose for collecting personal data.

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D.

It indicates the degree of flexibility a controller has in using personal data in ways that may vary from its original intended purpose.

D.

It indicates the degree of flexibility a controller has in using personal data in ways that may vary from its original intended purpose.

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Suggested answer: D

Explanation:

The purpose limitation principle requires that personal data be collected for specified, explicit and legitimate purposes and not be further processed in a manner that is incompatible with those purposes. However, the GDPR does not provide a clear definition of what constitutes an incompatible purpose. Instead, it leaves room for interpretation by the member states, taking into account the context and circumstances of the processing. This means that the degree of flexibility a controller has in using personal data for a new purpose may vary depending on the member state's law and guidance. Some factors that may affect the compatibility assessment include the link between the original and the new purpose, the expectations of the data subject, the nature of the data, the impact of the further processing, and the safeguards applied by the controller.Reference:

GDPR Article 5(1)(b), which states the purpose limitation principle.

GDPR Article 6(4), which lists the criteria for assessing the compatibility of a new purpose.

ICO guidance, which explains the purpose limitation principle and provides examples of compatible and incompatible purposes.

[EDPB guidelines], which provide further guidance on the application of the purpose limitation principle.

Tanya is the Data Protection Officer for Curtains Inc., a GDPR data controller. She has recommended that the company encrypt all personal data at rest. Which GDPR principle is she following?

A.

Accuracy

A.

Accuracy

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B.

Storage Limitation

B.

Storage Limitation

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C.

Integrity and confidentiality

C.

Integrity and confidentiality

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D.

Lawfulness, fairness and transparency

D.

Lawfulness, fairness and transparency

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Suggested answer: C

Explanation:

The GDPR requires that personal data is processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures1.This principle is known as integrity and confidentiality, or sometimes as security2.Encryption is one of the possible technical measures that can be used to protect personal data at rest, as it makes the data unintelligible to anyone who does not have the key to decrypt it3.By recommending that the company encrypts all personal data at rest, Tanya is following the principle of integrity and confidentiality, as she is ensuring that the personal data is secure and protected from unauthorised access or accidental damage.Reference:1: Article 5(1)(f) of the GDPR2:A guide to the data protection principles | ICO3: Encryption | ICO

A well-known video production company, based in Spain but specializing in documentaries filmed worldwide, has just finished recording several hours of footage featuring senior citizens in the streets of Madrid. Under what condition would the company NOT be required to obtain the consent of everyone whose image they use for their documentary?

A.

If obtaining consent is deemed to involve disproportionate effort.

A.

If obtaining consent is deemed to involve disproportionate effort.

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B.

If obtaining consent is deemed voluntary by local legislation.

B.

If obtaining consent is deemed voluntary by local legislation.

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C.

If the company limits the footage to data subjects solely of legal age.

C.

If the company limits the footage to data subjects solely of legal age.

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D.

If the company's status as a documentary provider allows it to claim legitimate interest.

D.

If the company's status as a documentary provider allows it to claim legitimate interest.

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Suggested answer: D

Explanation:

According to the GDPR, consent is one of the six lawful bases for processing personal data, but not the only one. The other five are: contract, legal obligation, vital interests, public task and legitimate interests. Legitimate interests can be invoked by controllers who process personal data for their own benefit or for the benefit of third parties, as long as such processing does not override the rights and freedoms of the data subjects, especially if they are children. The GDPR also recognizes that processing personal data for journalistic purposes or the purposes of academic, artistic or literary expression may be necessary for the exercise of the right to freedom of expression and information, which is a legitimate interest. Therefore, the company may not need to obtain the consent of everyone whose image they use for their documentary, if they can demonstrate that their processing is necessary for the purposes of their journalistic, artistic or literary expression, and that they have taken into account the reasonable expectations of the data subjects and the potential impact on their privacy. The company should also comply with any relevant national laws or codes of conduct that may apply to such processing.Reference:

GDPR, Article 6(1)(a)-(f)

GDPR, Recital 47

GDPR, Article 85

Which of the following describes a mandatory requirement for a group of undertakings that wants to appoint a single data protection officer?

A.

The group of undertakings must obtain approval from a supervisory authority.

A.

The group of undertakings must obtain approval from a supervisory authority.

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B.

The group of undertakings must be comprised of organizations of similar sizes and functions.

B.

The group of undertakings must be comprised of organizations of similar sizes and functions.

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C.

The data protection officer must be located in the country where the data controller has its main establishment.

C.

The data protection officer must be located in the country where the data controller has its main establishment.

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D.

The data protection officer must be easily accessible from each establishment where the undertakings are located.

D.

The data protection officer must be easily accessible from each establishment where the undertakings are located.

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Suggested answer: D

Explanation:

According to Article 37(2) of the GDPR, a group of undertakings may appoint a single data protection officer (DPO) provided that the DPO is easily accessible from each establishment12.This means that the DPO should be able to communicate effectively with the data subjects and the supervisory authorities in the relevant languages and jurisdictions, and to perform the tasks referred to in Article 39 of the GDPR34.The accessibility of the DPO does not necessarily depend on the physical location of the DPO, but rather on the availability of the DPO to the relevant stakeholders via various means of communication34. Therefore, the DPO does not have to be located in the country where the data controller has its main establishment, nor does the group of undertakings have to obtain approval from a supervisory authority or be comprised of organizations of similar sizes and functions to appoint a single DPO.Reference:CIPP/E Certification - International Association of Privacy Professionals,Free CIPP/E Study Guide - International Association of Privacy Professionals,GDPR - EUR-Lex,What's different about a group data protection officer?,Data Protection Officers: What US Companies Need to Know - Cooley

What obligation does a data controller or processor have after appointing a data protection officer?

A.

To ensure that the data protection officer receives sufficient instructions regarding the exercise of his or her defined tasks.

A.

To ensure that the data protection officer receives sufficient instructions regarding the exercise of his or her defined tasks.

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B.

To provide resources necessary to carry out the defined tasks of the data protection officer and to maintain his or her expert knowledge.

B.

To provide resources necessary to carry out the defined tasks of the data protection officer and to maintain his or her expert knowledge.

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C.

To ensure that the data protection officer acts as the sole point of contact for individuals' Questions: about their personal data.

C.

To ensure that the data protection officer acts as the sole point of contact for individuals' Questions: about their personal data.

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D.

To submit for approval to the data protection officer a code of conduct to govern organizational practices and demonstrate compliance with data protection principles.

D.

To submit for approval to the data protection officer a code of conduct to govern organizational practices and demonstrate compliance with data protection principles.

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Suggested answer: B

Explanation:

According to the UK GDPR, the controller and the processor must support the data protection officer in performing the tasks referred to in Article 39 by providing resources necessary to carry out those tasks and access to personal data and processing operations, and to maintain his or her expert knowledge1.The controller and the processor must also ensure that the data protection officer does not receive any instructions regarding the exercise of those tasks and that he or she reports directly to the highest management level of the controller or the processor1.

SCENARIO

Please use the following to answer the next question:

Liem, an online retailer known for its environmentally friendly shoes, has recently expanded its presence in Europe. Anxious to achieve market dominance, Liem teamed up with another eco friendly company, EcoMick, which sells accessories like belts and bags. Together the companies drew up a series of marketing campaigns designed to highlight the environmental and economic benefits of their products. After months of planning, Liem and EcoMick entered into a data sharing agreement to use the same marketing database, MarketIQ, to send the campaigns to their respective contacts.

Liem and EcoMick also entered into a data processing agreement with MarketIQ, the terms of which included processing personal data only upon Liem and EcoMick's instructions, and making available to them all information necessary to demonstrate compliance with GDPR obligations.

Liem and EcoMick then procured the services of a company called JaphSoft, a marketing optimization firm that uses machine learning to help companies run successful campaigns. Clients provide JaphSoft with the personal data of individuals they would like to be targeted in each campaign. To ensure protection of its clients' data, JaphSoft implements the technical and organizational measures it deems appropriate. JaphSoft works to continually improve its machine learning models by analyzing the data it receives from its clients to determine the most successful components of a successful campaign. JaphSoft then uses such models in providing services to its client-base. Since the models improve only over a period of time as more information is collected, JaphSoft does not have a deletion process for the data it receives from clients. However, to ensure compliance with data privacy rules, JaphSoft pseudonymizes the personal data by removing identifying information from the contact information. JaphSoft's engineers, however, maintain all contact information in the same database as the identifying information.

Under its agreement with Liem and EcoMick, JaphSoft received access to MarketIQ, which included contact information as well as prior purchase history for such contacts, to create campaigns that would result in the most views of the two companies' websites. A prior Liem customer, Ms. Iman, received a marketing campaign from JaphSoft regarding Liem's as well as EcoMick's latest products. While Ms. Iman recalls checking a box to receive information in the future regarding Liem's products, she has never shopped EcoMick, nor provided her personal data to that company.

For what reason would JaphSoft be considered a controller under the GDPR?

A.

It determines how long to retain the personal data collected.

A.

It determines how long to retain the personal data collected.

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B.

It has been provided access to personal data in the MarketIQ database.

B.

It has been provided access to personal data in the MarketIQ database.

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C.

It uses personal data to improve its products and services for its client-base through machine learning.

C.

It uses personal data to improve its products and services for its client-base through machine learning.

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D.

It makes decisions regarding the technical and organizational measures necessary to protect the personal data.

D.

It makes decisions regarding the technical and organizational measures necessary to protect the personal data.

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Suggested answer: C

Explanation:

According to the GDPR, a data controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data (Art 4(7) of GDPR). A data processor is the natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller (Art 4(8) of GDPR). In this case, JaphSoft would be considered a controller under the GDPR because it uses the personal data it receives from Liem and EcoMick to improve its own products and services through machine learning. This means that JaphSoft determines the purposes and means of this processing activity, which is not covered by the agreement with Liem and EcoMick. JaphSoft also decides how long to retain the personal data, which is another indication of its controller role. The other options are not sufficient to establish JaphSoft as a controller, as they could also apply to a processor. Having access to personal data in the MarketIQ database does not imply that JaphSoft determines the purposes and means of the processing. It could be acting on behalf of Liem and EcoMick, who are the controllers of the data in the database. Making decisions regarding the technical and organizational measures necessary to protect the personal data is also a duty of a processor, who must implement appropriate security measures in accordance with the GDPR and the instructions of the controller (Art 28 and Art 32 of GDPR).Reference:

GDPR, Art 4, Art 28, Art 32

Free CIPP/E Study Guide, p. 15

European Data Protection Law & Practice, p. 123

What is a data controller or a data processor?

CNIL publishes guidance on data processing roles under EU GDPR

Guide for multi-controller situations under the GDPR

SCENARIO

Please use the following to answer the next question:

Liem, an online retailer known for its environmentally friendly shoes, has recently expanded its presence in Europe. Anxious to achieve market dominance, Liem teamed up with another eco friendly company, EcoMick, which sells accessories like belts and bags. Together the companies drew up a series of marketing campaigns designed to highlight the environmental and economic benefits of their products. After months of planning, Liem and EcoMick entered into a data sharing agreement to use the same marketing database, MarketIQ, to send the campaigns to their respective contacts.

Liem and EcoMick also entered into a data processing agreement with MarketIQ, the terms of which included processing personal data only upon Liem and EcoMick's instructions, and making available to them all information necessary to demonstrate compliance with GDPR obligations.

Liem and EcoMick then procured the services of a company called JaphSoft, a marketing optimization firm that uses machine learning to help companies run successful campaigns. Clients provide JaphSoft with the personal data of individuals they would like to be targeted in each campaign. To ensure protection of its clients' data, JaphSoft implements the technical and organizational measures it deems appropriate. JaphSoft works to continually improve its machine learning models by analyzing the data it receives from its clients to determine the most successful components of a successful campaign. JaphSoft then uses such models in providing services to its client-base. Since the models improve only over a period of time as more information is collected, JaphSoft does not have a deletion process for the data it receives from clients. However, to ensure compliance with data privacy rules, JaphSoft pseudonymizes the personal data by removing identifying information from the contact information. JaphSoft's engineers, however, maintain all contact information in the same database as the identifying information.

Under its agreement with Liem and EcoMick, JaphSoft received access to MarketIQ, which included contact information as well as prior purchase history for such contacts, to create campaigns that would result in the most views of the two companies' websites. A prior Liem customer, Ms. Iman, received a marketing campaign from JaphSoft regarding Liem's as well as EcoMick's latest products. While Ms. Iman recalls checking a box to receive information in the future regarding Liem's products, she has never shopped EcoMick, nor provided her personal data to that company.

Why would the consent provided by Ms. Iman NOT be considered valid in regard to JaphSoft?

A.

She was not told which controller would be processing her personal data.

A.

She was not told which controller would be processing her personal data.

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B.

She only viewed the visual representations of the privacy notice Liem provided.

B.

She only viewed the visual representations of the privacy notice Liem provided.

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C.

She did not read the privacy notice stating that her personal data would be shared.

C.

She did not read the privacy notice stating that her personal data would be shared.

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D.

She has never made any purchases from JaphSoft and has no relationship with the company.

D.

She has never made any purchases from JaphSoft and has no relationship with the company.

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Suggested answer: C

Explanation:

The reason why the consent provided by Ms. Iman would not be considered valid in regard to JaphSoft is not because she did not provide her consent for her personal data to be shared with EcoMick, but because she was not told which controller would be processing her personal data. JaphSoft is a controller, as it determines the purpose and means of the processing of personal data, which is to improve its marketing optimization models and to provide better services to its customers. JaphSoft does not act only on the instructions of Liem and EcoMick, who are the original controllers of the personal data, but rather uses the data for its own benefit and interest. Therefore, JaphSoft should have obtained a separate consent from Ms. Iman, or relied on another lawful basis, such as legitimate interest, to process her personal data. Ms. Iman only gave consent to Liem, not to JaphSoft, and she was not informed that her personal data would be shared with or processed by another controller.

SCENARIO

Please use the following to answer the next question:

Liem, an online retailer known for its environmentally friendly shoes, has recently expanded its presence in Europe. Anxious to achieve market dominance, Liem teamed up with another eco friendly company, EcoMick, which sells accessories like belts and bags. Together the companies drew up a series of marketing campaigns designed to highlight the environmental and economic benefits of their products. After months of planning, Liem and EcoMick entered into a data sharing agreement to use the same marketing database, MarketIQ, to send the campaigns to their respective contacts.

Liem and EcoMick also entered into a data processing agreement with MarketIQ, the terms of which included processing personal data only upon Liem and EcoMick's instructions, and making available to them all information necessary to demonstrate compliance with GDPR obligations.

Liem and EcoMick then procured the services of a company called JaphSoft, a marketing optimization firm that uses machine learning to help companies run successful campaigns. Clients provide JaphSoft with the personal data of individuals they would like to be targeted in each campaign. To ensure protection of its clients' data, JaphSoft implements the technical and organizational measures it deems appropriate. JaphSoft works to continually improve its machine learning models by analyzing the data it receives from its clients to determine the most successful components of a successful campaign. JaphSoft then uses such models in providing services to its client-base. Since the models improve only over a period of time as more information is collected, JaphSoft does not have a deletion process for the data it receives from clients. However, to ensure compliance with data privacy rules, JaphSoft pseudonymizes the personal data by removing identifying information from the contact information. JaphSoft's engineers, however, maintain all contact information in the same database as the identifying information.

Under its agreement with Liem and EcoMick, JaphSoft received access to MarketIQ, which included contact information as well as prior purchase history for such contacts, to create campaigns that would result in the most views of the two companies' websites. A prior Liem customer, Ms. Iman, received a marketing campaign from JaphSoft regarding Liem's as well as EcoMick's latest products. While Ms. Iman recalls checking a box to receive information in the future regarding Liem's products, she has never shopped EcoMick, nor provided her personal data to that company.

JaphSoft's use of pseudonymization is NOT in compliance with the CDPR because?

A.

JaphSoft failed to first anonymize the personal data.

A.

JaphSoft failed to first anonymize the personal data.

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B.

JaphSoft pseudonymized all the data instead of deleting what it no longer needed.

B.

JaphSoft pseudonymized all the data instead of deleting what it no longer needed.

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C.

JaphSoft was in possession of information that could be used to identify data subjects.

C.

JaphSoft was in possession of information that could be used to identify data subjects.

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D.

JaphSoft failed to keep personally identifiable information in a separate database.

D.

JaphSoft failed to keep personally identifiable information in a separate database.

Answers
Suggested answer: B

Explanation:

According to the GDPR, pseudonymization is a technique that reduces the linkability of personal data to a specific data subject by replacing identifying attributes with pseudonyms1.Pseudonymization is not a sufficient measure to anonymize personal data, which means that the data cannot be attributed to an identifiable person without additional information2.Pseudonymization can help data controllers and processors to comply with the GDPR principles of data minimization, purpose limitation, and storage limitation, as well as to enhance the security and confidentiality of personal data3.

In this scenario, JaphSoft's use of pseudonymization is not in compliance with the GDPR because of option C: JaphSoft was in possession of information that could be used to identify data subjects.This is because JaphSoft did not keep the additional information (the contact information) separately from the pseudonymized data (the identifying information), and did not apply technical and organizational measures to prevent the re-identification of the data subjects4. This means that JaphSoft could potentially link the personal data to the individuals, and therefore, the data was not effectively pseudonymized. Moreover, JaphSoft did not have a deletion process for the data it received from clients, which could violate the principle of storage limitation that requires personal data to be kept no longer than necessary for the purposes for which they are processed.

SCENARIO

Please use the following to answer the next question:

Liem, an online retailer known for its environmentally friendly shoes, has recently expanded its presence in Europe. Anxious to achieve market dominance, Liem teamed up with another eco friendly company, EcoMick, which sells accessories like belts and bags. Together the companies drew up a series of marketing campaigns designed to highlight the environmental and economic benefits of their products. After months of planning, Liem and EcoMick entered into a data sharing agreement to use the same marketing database, MarketIQ, to send the campaigns to their respective contacts.

Liem and EcoMick also entered into a data processing agreement with MarketIQ, the terms of which included processing personal data only upon Liem and EcoMick's instructions, and making available to them all information necessary to demonstrate compliance with GDPR obligations.

Liem and EcoMick then procured the services of a company called JaphSoft, a marketing optimization firm that uses machine learning to help companies run successful campaigns. Clients provide JaphSoft with the personal data of individuals they would like to be targeted in each campaign. To ensure protection of its clients' data, JaphSoft implements the technical and organizational measures it deems appropriate. JaphSoft works to continually improve its machine learning models by analyzing the data it receives from its clients to determine the most successful components of a successful campaign. JaphSoft then uses such models in providing services to its client-base. Since the models improve only over a period of time as more information is collected, JaphSoft does not have a deletion process for the data it receives from clients. However, to ensure compliance with data privacy rules, JaphSoft pseudonymizes the personal data by removing identifying information from the contact information. JaphSoft's engineers, however, maintain all contact information in the same database as the identifying information.

Under its agreement with Liem and EcoMick, JaphSoft received access to MarketIQ, which included contact information as well as prior purchase history for such contacts, to create campaigns that would result in the most views of the two companies' websites. A prior Liem customer, Ms. Iman, received a marketing campaign from JaphSoft regarding Liem's as well as EcoMick's latest products. While Ms. Iman recalls checking a box to receive information in the future regarding Liem's products, she has never shopped EcoMick, nor provided her personal data to that company.

Which of the following BEST describes the relationship between Liem, EcoMick and JaphSoft?

A.

Liem is a controller and EcoMick is a processor because Liem provides specific instructions regarding how the marketing campaigns should be rolled out.

A.

Liem is a controller and EcoMick is a processor because Liem provides specific instructions regarding how the marketing campaigns should be rolled out.

Answers
B.

EcoMick and JaphSoft are is a controller and Liem is a processor because EcoMick is sharing its marketing data with Liem for contacts in Europe.

B.

EcoMick and JaphSoft are is a controller and Liem is a processor because EcoMick is sharing its marketing data with Liem for contacts in Europe.

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C.

JaphSoft is the sole processor because it processes personal data on behalf of its clients.

C.

JaphSoft is the sole processor because it processes personal data on behalf of its clients.

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D.

Liem and EcoMick are joint controllers because they carry out joint marketing activities.

D.

Liem and EcoMick are joint controllers because they carry out joint marketing activities.

Answers
Suggested answer: D

Explanation:

According to the UK GDPR, consent means "any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her''1.One of the requirements for consent to be informed is that the data subject should be aware of the identity of the controller who is processing the personal data2. In this scenario, Ms. Iman only gave consent to Liem to process her personal data for marketing purposes, but she was not informed that JaphSoft, a third-party controller, would also access and process her personal data. Therefore, her consent was not valid in regard to JaphSoft, as she did not know who was processing her personal data and for what purposes.Reference:

UK GDPR Article 4 (11)

UK GDPR Recital 42

SCENARIO

Please use the following to answer the next question:

Liem, an online retailer known for its environmentally friendly shoes, has recently expanded its presence in Europe. Anxious to achieve market dominance, Liem teamed up with another eco friendly company, EcoMick, which sells accessories like belts and bags. Together the companies drew up a series of marketing campaigns designed to highlight the environmental and economic benefits of their products. After months of planning, Liem and EcoMick entered into a data sharing agreement to use the same marketing database, MarketIQ, to send the campaigns to their respective contacts.

Liem and EcoMick also entered into a data processing agreement with MarketIQ, the terms of which included processing personal data only upon Liem and EcoMick's instructions, and making available to them all information necessary to demonstrate compliance with GDPR obligations.

Liem and EcoMick then procured the services of a company called JaphSoft, a marketing optimization firm that uses machine learning to help companies run successful campaigns. Clients provide JaphSoft with the personal data of individuals they would like to be targeted in each campaign. To ensure protection of its clients' data, JaphSoft implements the technical and organizational measures it deems appropriate. JaphSoft works to continually improve its machine learning models by analyzing the data it receives from its clients to determine the most successful components of a successful campaign. JaphSoft then uses such models in providing services to its client-base. Since the models improve only over a period of time as more information is collected, JaphSoft does not have a deletion process for the data it receives from clients. However, to ensure compliance with data privacy rules, JaphSoft pseudonymizes the personal data by removing identifying information from the contact information. JaphSoft's engineers, however, maintain all contact information in the same database as the identifying information.

Under its agreement with Liem and EcoMick, JaphSoft received access to MarketIQ, which included contact information as well as prior purchase history for such contacts, to create campaigns that would result in the most views of the two companies' websites. A prior Liem customer, Ms. Iman, received a marketing campaign from JaphSoft regarding Liem's as well as EcoMick's latest products. While Ms. Iman recalls checking a box to receive information in the future regarding Liem's products, she has never shopped EcoMick, nor provided her personal data to that company.

Under the GDPR, Liem and EcoMick's contract with MarketIQ must include all of the following provisions EXCEPT?

A.

Processing the personal data upon documented instructions regarding data transfers outside of the EEA.

A.

Processing the personal data upon documented instructions regarding data transfers outside of the EEA.

Answers
B.

Notification regarding third party requests for access to Liem and EcoMick's personal data.

B.

Notification regarding third party requests for access to Liem and EcoMick's personal data.

Answers
C.

Assistance to Liem and EcoMick in their compliance with data protection impact assessments.

C.

Assistance to Liem and EcoMick in their compliance with data protection impact assessments.

Answers
D.

Returning or deleting personal data after the end of the provision of the services.

D.

Returning or deleting personal data after the end of the provision of the services.

Answers
Suggested answer: C
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