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Question 95 - Certified Contact Center discussion

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Your self-service goals include improving user adoption and engagement. Which metric best reflects this objective?

A.
Number of self-service articles viewed or downloaded by customers.
Answers
A.
Number of self-service articles viewed or downloaded by customers.
B.
Percentage of cases deflected through self-service channels and resolved without agent intervention.
Answers
B.
Percentage of cases deflected through self-service channels and resolved without agent intervention.
C.
Customer satisfaction ratings and feedback on the self-service experience.
Answers
C.
Customer satisfaction ratings and feedback on the self-service experience.
D.
All of the above, providing a holistic view of self-service adoption, effectiveness, and user satisfaction.
Answers
D.
All of the above, providing a holistic view of self-service adoption, effectiveness, and user satisfaction.
Suggested answer: D

Explanation:

To evaluate the success of self-service initiatives in terms of user adoption and engagement, a holistic view of various metrics is essential. Monitoring the number of articles viewed or downloaded gives an indication of user engagement with content. The percentage of cases deflected through self-service channels highlights the effectiveness in resolving issues without live agent support. Customer satisfaction ratings provide direct feedback on the user experience. Thus, 'D. All of the above, providing a holistic view of self-service adoption, effectiveness, and user satisfaction' is the most informative measure of success in self-service goals.

Reference: Salesforce Service Cloud Metrics

asked 23/09/2024
David Aquino
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