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Question 105 - Certified Data Cloud Consultant discussion

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How should a Data Cloud consultant successfully apply consent during segmentation?

A.
Include the Consent Status from the golden record during activation for any applicable channels of engagement.
Answers
A.
Include the Consent Status from the golden record during activation for any applicable channels of engagement.
B.
Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.
Answers
B.
Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.
C.
Include the Unified Profile during segmentation for any applicable channels of engagement.
Answers
C.
Include the Unified Profile during segmentation for any applicable channels of engagement.
D.
Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.
Answers
D.
Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.
Suggested answer: D

Explanation:

Understanding Consent Management in Salesforce Data Cloud:

Consent management is crucial for maintaining compliance with data protection regulations like GDPR and CCPA. It ensures that customer data is used in accordance with their given permissions.

Role of Consent Status in Segmentation:

The Consent Status indicates whether a customer has agreed or opted-in to specific types of communication or data processing activities.

During segmentation, applying the correct consent status ensures that only those customers who have provided the necessary permissions are included in targeted campaigns.

Implementation of Consent Status in Segmentation:

When creating segments, including the Consent Status in the filter criteria helps to dynamically segment the audience based on their consent preferences.

This ensures compliance and improves the relevance and personalization of communications.

Example: If creating a marketing campaign for email outreach, the segment would only include customers who have a consent status allowing email communication.

Practical Application:

Go to the segmentation tool within Salesforce Data Cloud.

In the filter criteria, add the Consent Status attribute relevant to the channel of engagement.

Define the values (e.g., Opted-in, Subscribed) to ensure only compliant customer profiles are included.

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asked 23/09/2024
Yuriy Georgiev
40 questions
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