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Question 124 - Certified Data Cloud Consultant discussion

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Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

A.
Create the segment and then click Download to obtain the segment membership details to provide to NTO.
Answers
A.
Create the segment and then click Download to obtain the segment membership details to provide to NTO.
B.
Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.
Answers
B.
Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.
C.
Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.
Answers
C.
Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.
D.
Create the segment and then activate the segment to NTO's Salesforce CRM.
Answers
D.
Create the segment and then activate the segment to NTO's Salesforce CRM.
Suggested answer: B

Explanation:

Segment Creation in Data Cloud: Salesforce Data Cloud allows the creation of segments based on specific criteria for targeted marketing campaigns.

Activation Targets: After creating a segment, it must be activated to make the data available for use. Various activation targets can be configured based on how the segment data will be used.

File Storage Activation Target: To provide a list of contacts fitting a segment, creating a file storage activation target allows the segment data to be exported as a file. This file can then be shared with NTO for their mailing campaign.

Process:

Define the segment criteria in Salesforce Data Cloud.

Create a new file storage activation target.

Activate the segment to this target, which generates a downloadable file containing the segment membership details.

Salesforce Data Cloud Documentation: Segmentation

Salesforce Data Cloud Activation

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asked 23/09/2024
Higher System Consultancy
41 questions
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