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Question 87 - Certified Maps Professional discussion

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The marketing team would like to determine the best location for an upcoming customer event and add customers to a marketing campaign. How can Salesforce Maps help marketing teams with this initiative?

A.
Set up Nearby Maps for contacts. view nearby contacts and use the map view to add them to a campaign
Answers
A.
Set up Nearby Maps for contacts. view nearby contacts and use the map view to add them to a campaign
B.
Plot accounts and opportunities on the map Select a specific location based on most populated area. Create a shape around the selected area and use mass actions to add accounts and opportunities to an already created campaign
Answers
B.
Plot accounts and opportunities on the map Select a specific location based on most populated area. Create a shape around the selected area and use mass actions to add accounts and opportunities to an already created campaign
C.
View accounts, leads and contacts on the map Select a specific location based on most populated area. From the campaign in Salesforce. manually add all leads and contacts.
Answers
C.
View accounts, leads and contacts on the map Select a specific location based on most populated area. From the campaign in Salesforce. manually add all leads and contacts.
D.
Plot leads and contacts on the map Select a specific location based on most populated area. Create a shape around the selected area and use mass actions to add leads and/or contacts to an existing campaign.
Answers
D.
Plot leads and contacts on the map Select a specific location based on most populated area. Create a shape around the selected area and use mass actions to add leads and/or contacts to an existing campaign.
Suggested answer: D

Explanation:

Salesforce Maps can help marketing teams to plan and execute customer events by allowing them to plot leads and contacts on the map, select a specific location based on the most populated area, create a shape around the selected area, and use mass actions to add leads and/or contacts to an existing campaign. This way, marketing teams can target the most relevant and engaged prospects for their event, and invite them using a marketing campaign.According to the Salesforce Maps documentation1, users can create layers of leads and contacts on the map, filter them by various criteria, such as Pardot score, industry, or account type, select a point of interest as a reference location for the event, such as a hotel or a conference center, draw a shape around the point of interest to define a boundary, such as a radius or a travel time, aggregate the data of the leads and contacts within the boundary, such as the average score or the number of attendees, and use mass actions to add them to an existing campaign in Salesforce2. This process can help marketing teams to optimize their event planning and execution, and increase their attendance and conversion rates.Reference:

1: Using Salesforce Maps with Pardot for Marketing Automation2

2: Create a Journey Campaign | Salesforce Trailhead Module3

asked 23/09/2024
Kevin Ross
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