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Question 25 - Certified Marketing Cloud Account Engagement Specialist discussion

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An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

A.
Marketing Cloud Account Engagement form
Answers
A.
Marketing Cloud Account Engagement form
B.
Marketing Cloud Account Engagement tacking code
Answers
B.
Marketing Cloud Account Engagement tacking code
C.
Page actions
Answers
C.
Page actions
D.
Custom redirects
Answers
D.
Custom redirects
Suggested answer: D

Explanation:

The best way to be able to track the number of visitors who access a file on a web page that the company does not own is to use a custom redirect. A custom redirect is a Marketing Cloud Account Engagement feature that allows you to track any link on your website or a third-party website and measure the clicks and conversions. You can create a custom redirect for the link to the file and use the custom redirect URL instead of the original link on your web page. This way, you can track how many visitors click on the link and access the file, and also see which prospects are interested in the file. A Marketing Cloud Account Engagement form, a Marketing Cloud Account Engagement tracking code, or a page action are not suitable for this purpose, as they are used for different scenarios. A Marketing Cloud Account Engagement form is used to collect visitor information and convert them to prospects. A Marketing Cloud Account Engagement tracking code is used to track the page views and activities of visitors and prospects on your own website. A page action is used to perform certain actions when a prospect views a specific page on your website.ReferenceCustom Redirects

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asked 23/09/2024
Fthcx Fgghn
33 questions
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