ExamGecko
Question list
Search
Search

Question 98 - Certified Marketing Cloud Account Engagement Specialist discussion

Report
Export

What is the main difference between automation rules and segmentation rules?

A.
Segmentation rules do not run retroactively
Answers
A.
Segmentation rules do not run retroactively
B.
Automation rules do run retroactively
Answers
B.
Automation rules do run retroactively
C.
Automation rules run continuously; segmentation rules run once.
Answers
C.
Automation rules run continuously; segmentation rules run once.
D.
Neither will 'unmatched' prospects
Answers
D.
Neither will 'unmatched' prospects
Suggested answer: C

Explanation:

Automation rules and segmentation rules are both types of Marketing Cloud Account Engagement automation that allow you to perform actions based on criteria. However, the main difference between them is that automation rules run continuously and segmentation rules run once. Automation rules are always on and listening for changes or activity, and they can apply actions to prospects that match the criteria now or in the future. Segmentation rules are designed to pull a one-time list of prospects, then apply the set actions, such as adding them to a list or a Salesforce campaign.Once run, segmentation rules have to be copied to run again

asked 23/09/2024
GUY XAVIER DONGMO FAPONG
39 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first