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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 104 - Certified Marketing Cloud Account Engagement Specialist discussion

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What are the benefits of warming up an IP address?

A.
Increase Deliverability
Answers
A.
Increase Deliverability
B.
Avoid IP Blacklisting
Answers
B.
Avoid IP Blacklisting
C.
IPs don't work well when cold
Answers
C.
IPs don't work well when cold
D.
Build up email reputation
Answers
D.
Build up email reputation
Suggested answer: A, D

Explanation:

Warming up an IP address is the process of gradually increasing the volume of emails sent from a new or cold IP address to establish a good reputation with the Internet Service Providers (ISPs) and avoid being blocked or filtered as spam. Warming up an IP address has two main benefits: increasing deliverability and building up email reputation. Increasing deliverability means that your emails have a higher chance of reaching the inbox of your recipients, rather than being rejected, bounced, or sent to the spam folder.Building up email reputation means that your IP address is recognized as a legitimate and trustworthy sender by the ISPs, and that your emails are compliant with the best practices and standards of email marketing

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asked 23/09/2024
Nalin Gupta
31 questions
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