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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
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A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
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By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 105 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is an ideal Click-Through Rate (CTR)?

A.
1%
Answers
A.
1%
B.
more than 5%
Answers
B.
more than 5%
C.
more than 2%
Answers
C.
more than 2%
D.
less than 1%
Answers
D.
less than 1%
Suggested answer: C

Explanation:

Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%.Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing

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asked 23/09/2024
Michaelj Lauth
36 questions
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