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Question 139 - Certified Marketing Cloud Account Engagement Specialist discussion

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Does an automation rule ever match a prospect more than once?

A.
Yes, automation rules run every time.
Answers
A.
Yes, automation rules run every time.
B.
No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Answers
B.
No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Suggested answer: B

Explanation:

An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set.

Reference: [Automation Rules], [Repeat Automation Rules]

asked 23/09/2024
Udara Somachandra
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