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Question 140 - Certified Marketing Cloud Account Engagement Specialist discussion

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How do you use an automation rule to opt out prospects?

A.
Change prospect field value: 'Do Not Email' to 'Do Not Email
Answers
A.
Change prospect field value: 'Do Not Email' to 'Do Not Email
B.
You can't use an automation rule to opt-out prospects.
Answers
B.
You can't use an automation rule to opt-out prospects.
C.
Change prospect field value to Opt-out
Answers
C.
Change prospect field value to Opt-out
Suggested answer: A

Explanation:

You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects.

Reference: [Automation Rules], [Opt Out Prospects]

asked 23/09/2024
Timo Fahlenbck
34 questions
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