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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 14

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Question 131

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How can an admin find the number of mailable prospects in their database?

View all Segmentation lists
View all Segmentation lists
Navigate to the prospect list and select 'Mailable Prospects'
Navigate to the prospect list and select 'Mailable Prospects'
View the sync queue
View the sync queue
Navigate to the overview section
Navigate to the overview section
Suggested answer: B

Explanation:

Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting ''Mailable Prospects'' from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects.

Reference: [Mailable Prospects], [Filter Prospects]

asked 23/09/2024
Fiertelmeister Tibor
33 questions

Question 132

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You want to export a list of prospects, but you only need the default fields. What can you use?

Use the Simple Export option
Use the Simple Export option
Use the Express Export option
Use the Express Export option
Copy and paste the information from the Prospect table into Excel.
Copy and paste the information from the Prospect table into Excel.
You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields. An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields. An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
Suggested answer: B

Explanation:

Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the ''Tools'' button, then choosing ''Express Export''.

Reference: [Export Prospects], [Express Export]

asked 23/09/2024
Duc Hai
40 questions

Question 133

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What can the GoToWebinar connector do?

Register prospects for GoToWebinar events
Register prospects for GoToWebinar events
Display how long a prospect watched a webinar
Display how long a prospect watched a webinar
Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
Display registrations and attendance as activities
Display registrations and attendance as activities
Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
Suggested answer: A, C, D

Explanation:

The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:

Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.

Display registrations and attendance as activities on the prospect's record and use them as criteria for segmentation, automation, and reporting.

Reference: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]

asked 23/09/2024
Maria Gervasi
42 questions

Question 134

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What are 2 ways to define a user's role?

From the list view
From the list view
Through an automation rule
Through an automation rule
During the import process
During the import process
Directly from the user record
Directly from the user record
Suggested answer: C, D

Explanation:

You can define a user's role in two ways: during the import process or directly from the user record. During the import process, you can assign a role to multiple users at once by using a CSV file. Directly from the user record, you can edit the role of a single user by selecting it from the dropdown menu. You cannot define a user's role from the list view or through an automation rule.

Reference:Create and Edit Users,Import Users

asked 23/09/2024
Jordi Nogues
36 questions

Question 135

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If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
Suggested answer: A

Explanation:

A custom redirect is a special URL that tracks link clicks and conversions for any online marketing content. If a prospect clicks on a custom redirect after filling out a form, the prospect's assigned Marketing Cloud Account Engagement campaign will change only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign. Otherwise, the prospect's campaign will remain the same, since it is based on the first touchpoint. The page that the custom redirect links to does not affect the prospect's campaign.

Reference:Custom Redirects,Completion Actions, [Marketing Cloud Account Engagement Campaigns]

asked 23/09/2024
Pushparaj A
40 questions

Question 136

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Rules, Form completion actions, and more.

What are 3 social posting connectors Marketing Cloud Account Engagement offers?

Twitter
Twitter
Instagram
Instagram
Facebook
Facebook
LinkedIn
LinkedIn
Snapchat
Snapchat
Suggested answer: A, C, D

Explanation:

Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat.

Reference: [Social Posting], [Set Up Social Posting Connectors]

asked 23/09/2024
Gishi Anurag
30 questions

Question 137

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How can a Prospects score be changed?

Segmentation rule
Segmentation rule
Profile
Profile
Completion Actions
Completion Actions
Manually
Manually
Suggested answer: C, D

Explanation:

A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior. Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles.

Reference: [Scoring],Completion Actions, [Edit Prospects]

asked 23/09/2024
alvaro Vasconcelos
35 questions

Question 138

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How can you send an automated email to a prospect after they fill out a form?

Using an Automation Rule
Using an Automation Rule
Using a Completion Action
Using a Completion Action
None of the above
None of the above
Using a Segmentation Rule
Using a Segmentation Rule
Suggested answer: A, B

Explanation:

You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values.

Reference: [Automation Rules],Completion Actions, [Segmentation Rules]

asked 23/09/2024
Claudious Utete
40 questions

Question 139

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Does an automation rule ever match a prospect more than once?

Yes, automation rules run every time.
Yes, automation rules run every time.
No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Suggested answer: B

Explanation:

An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set.

Reference: [Automation Rules], [Repeat Automation Rules]

asked 23/09/2024
Udara Somachandra
49 questions

Question 140

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How do you use an automation rule to opt out prospects?

Change prospect field value: 'Do Not Email' to 'Do Not Email
Change prospect field value: 'Do Not Email' to 'Do Not Email
You can't use an automation rule to opt-out prospects.
You can't use an automation rule to opt-out prospects.
Change prospect field value to Opt-out
Change prospect field value to Opt-out
Suggested answer: A

Explanation:

You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects.

Reference: [Automation Rules], [Opt Out Prospects]

asked 23/09/2024
Timo Fahlenbck
34 questions
Total 304 questions
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