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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 13

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Question 121

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A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

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Question 122

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The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

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Question 123

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What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

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Question 124

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What does the Data.com connector allow you to do?

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Question 125

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A user needs to be able to import and export lists. What user role do you give them?

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Question 126

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You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

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Question 127

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You want to track prospects that click on a banner ad. What do you use?

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Question 128

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What happens if a prospect is removed from a drip program and later added back?

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Question 129

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What report allows you to see how successful or active a form has been on your site?

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Question 130

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You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

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Related questions

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Which list email report metric represents the total number of emails minus hard and soft bounces?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line. How can the administrator accomplish this?
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list. How should the list be created?
What could cause standard sync actions from occurring?