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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 11

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Question 101

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Identify three webinar connectors for Marketing Cloud Account Engagement

ReadyTalk, GoTo Webinar, WebEx
ReadyTalk, GoTo Webinar, WebEx
WebEx, JoinMe, GoTo Webinar
WebEx, JoinMe, GoTo Webinar
Zoho, WebEx, ReadyTalk
Zoho, WebEx, ReadyTalk
Adobe Connect, Lync, BlueJeans
Adobe Connect, Lync, BlueJeans
Suggested answer: A

Explanation:

Marketing Cloud Account Engagement has native webinar connectors for ReadyTalk, GoToWebinar, and WebEx. These connectors allow you to sync webinar data with Marketing Cloud Account Engagement and use it for segmentation, automation, and reporting.You can also create webinar campaigns in Marketing Cloud Account Engagement and track the registration and attendance of prospects

asked 23/09/2024
mostafa khalaf
53 questions

Question 102

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Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.

Google AdWords
Google AdWords
Bing
Bing
Yahoo
Yahoo
All of the Above
All of the Above
Suggested answer: A

Explanation:

Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads.Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms

asked 23/09/2024
Chuck Crouse
49 questions

Question 103

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What factors are involved with and determine email deliverability?

(Choose 2)

Sender Policy Framework (SPF)
Sender Policy Framework (SPF)
Domain Keys
Domain Keys
Sender ID
Sender ID
Whitelist
Whitelist
CAN-SPAM
CAN-SPAM
Suggested answer: A, B

Explanation:

Email deliverability is the measure of how successfully your emails reach the inbox of your recipients without bouncing or being marked as spam. Email deliverability depends on several factors, such as your sender reputation, your email content, and your email authentication. Two of the most important email authentication methods are Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). SPF is a protocol that allows you to specify which IP addresses are authorized to send emails from your domain. DKIM is a protocol that allows you to digitally sign your emails with a private key and verify them with a public key published in your domain's DNS records.Both SPF and DKIM help prevent email spoofing and phishing, and improve your sender reputation and deliverability

asked 23/09/2024
Pieter Louw
44 questions

Question 104

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What are the benefits of warming up an IP address?

Increase Deliverability
Increase Deliverability
Avoid IP Blacklisting
Avoid IP Blacklisting
IPs don't work well when cold
IPs don't work well when cold
Build up email reputation
Build up email reputation
Suggested answer: A, D

Explanation:

Warming up an IP address is the process of gradually increasing the volume of emails sent from a new or cold IP address to establish a good reputation with the Internet Service Providers (ISPs) and avoid being blocked or filtered as spam. Warming up an IP address has two main benefits: increasing deliverability and building up email reputation. Increasing deliverability means that your emails have a higher chance of reaching the inbox of your recipients, rather than being rejected, bounced, or sent to the spam folder.Building up email reputation means that your IP address is recognized as a legitimate and trustworthy sender by the ISPs, and that your emails are compliant with the best practices and standards of email marketing

asked 23/09/2024
Nalin Gupta
31 questions

Question 105

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What is an ideal Click-Through Rate (CTR)?

1%
1%
more than 5%
more than 5%
more than 2%
more than 2%
less than 1%
less than 1%
Suggested answer: C

Explanation:

Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%.Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing

asked 23/09/2024
Michaelj Lauth
36 questions

Question 106

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When is a prospect automatically removed from future email sends?

Soft Bounce
Soft Bounce
Hard Bounce
Hard Bounce
Any Bounce
Any Bounce
None
None
After 5 Soft Bounces
After 5 Soft Bounces
Suggested answer: B, E

Explanation:

A prospect is automatically removed from future email sends when they either hard bounce or soft bounce five times. A hard bounce occurs when an email is permanently rejected by the recipient's server, usually because the email address is invalid, non-existent, or blocked. A soft bounce occurs when an email is temporarily rejected by the recipient's server, usually because the mailbox is full, the server is down, or the message is too large. A hard bounce indicates that the email address is no longer valid and should be removed from your list. A soft bounce indicates that the email address may still be valid, but there is a temporary issue that prevents the delivery.However, after five soft bounces, Marketing Cloud Account Engagement will mark the prospect as undeliverable and stop sending emails to them

asked 23/09/2024
Hassene SAADI
39 questions

Question 107

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What is Lead Qualification? (select two)

The process of determining when a prospect is ready for follow up from your sales team.
The process of determining when a prospect is ready for follow up from your sales team.
An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
The process of determining when a prospect is ready for follow up from your marketing team.
The process of determining when a prospect is ready for follow up from your marketing team.
Suggested answer: A, C

Explanation:

Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps: determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy.This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation

asked 23/09/2024
Mitesh Solanki
47 questions

Question 108

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What is a good default sales ready lead score?

75
75
50
50
200
200
100
100
Suggested answer: D

Explanation:

A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details --->12

asked 23/09/2024
Andrew Naftel
33 questions

Question 109

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What is the baseline grade assigned to a prospect?

C
C
D
D
B
B
A
A
Suggested answer: B

Explanation:

The baseline grade assigned to a prospect is D. A Marketing Cloud Account Engagement grade is a rating based on how well a prospect's profile matches your ideal customer profile. The prospect rating is expressed as a letter grade that ranges from F (worst) to A+ (best). Marketing Cloud Account Engagement assigns an initial grade of D to all prospects. You can then adjust the grade up or down based on the prospect's attributes, such as industry, job title, company size, location, etc. The grade reflects how well the prospect fits your target market and how qualified they are for your product or service. You can create different grading profiles for different personas or segments, and assign prospects to profiles based on certain criteria. For more details --->345

asked 23/09/2024
Babak Sadeghpour
28 questions

Question 110

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What does Marketing Cloud Account Engagement sync first with Salesforce?

Contacts
Contacts
Leads
Leads
Suggested answer: A

Explanation:

Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details --->678910

asked 23/09/2024
Pamela Joanne Ang
31 questions
Total 304 questions
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