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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 15

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Question 141

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When are visitors converted to prospects?

When they run through completion actions
When they run through completion actions
When an automation rule runs
When an automation rule runs
When a prospect fills out a form or form handler
When a prospect fills out a form or form handler
When the prospect visits a Marketing Cloud Account Engagement landing page
When the prospect visits a Marketing Cloud Account Engagement landing page
Suggested answer: C

Explanation:

Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages.

Reference:Visitors and Prospects,Forms and Form Handlers

asked 23/09/2024
Siphiwe Soldat
34 questions

Question 142

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How long does it take a drip program to start after unpausing it?

Immediately
Immediately
Within 5 minutes
Within 5 minutes
Within one hour
Within one hour
Within one business day
Within one business day
Suggested answer: C

Explanation:

Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it.

Reference:Drip Programs,Pause and Resume Drip Programs

asked 23/09/2024
Paola Aguirre
39 questions

Question 143

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Why should you set a form to Always Display?

To always show the form when someone returns to the page.
To always show the form when someone returns to the page.
To get a higher form conversion rate
To get a higher form conversion rate
To prevent spammers from filling out the form
To prevent spammers from filling out the form
To ensure the prospect gets scored and graded.
To ensure the prospect gets scored and graded.
Suggested answer: A

Explanation:

Forms are web forms that capture prospect information and allow you to perform actions based on the form submission. You can set a form to Always Display, which means that the form will always show when someone returns to the page, even if they have already filled out the form before. This option is useful if you want to allow prospects to update their information or submit the form multiple times. Setting a form to Always Display does not affect the form conversion rate, prevent spammers from filling out the form, or ensure the prospect gets scored and graded. Those factors depend on other settings and criteria.

Reference:Forms and Form Handlers,Form Display Options

asked 23/09/2024
Fiertelmeister Tibor
33 questions

Question 144

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Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.
No, you can only have one Salesforce connector at a time.
No, you can only have one Salesforce connector at a time.
Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.
Yes, but it's only available to customers with the Pro Edition
Yes, but it's only available to customers with the Pro Edition
Suggested answer: B

Explanation:

The Salesforce connector is a feature that allows you to integrate Marketing Cloud Account Engagement with Salesforce, a customer relationship management (CRM) platform. With this connector, you can sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. You can only have one Salesforce connector at a time, which means that you can only tie one Salesforce account to one Marketing Cloud Account Engagement account. You cannot have multiple Salesforce accounts linked to one Marketing Cloud Account Engagement account, regardless of the number of accounts, the edition of Marketing Cloud Account Engagement, or the support from Marketing Cloud Account Engagement.

Reference:Salesforce Connector,Connect Marketing Cloud Account Engagement and Salesforce

asked 23/09/2024
Amy Sukkar
40 questions

Question 145

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How can you ensure your email doesn't get stuck in spam?

Create clear calls-to-action
Create clear calls-to-action
Create mobile-friendly version of the email
Create mobile-friendly version of the email
Create a text version of the email
Create a text version of the email
Remove the unsubscribe from the email
Remove the unsubscribe from the email
Add domain keys and SPF
Add domain keys and SPF
Suggested answer: C

Explanation:

Emails are electronic messages that you can send to prospects and customers to communicate with them and engage them with your marketing content. You can create and send emails using Marketing Cloud Account Engagement. However, some emails may get stuck in spam, which means that they are filtered out by the recipient's email provider or client and marked as unsolicited or unwanted messages. To avoid this, you can create a text version of the email, which is a plain text alternative to the HTML version of the email. A text version of the email helps with email deliverability and accessibility, as some email clients or devices may not support HTML or images. Creating clear calls-to-action, mobile-friendly versions, or domain keys and SPF may also help with email deliverability, but they are not as essential as creating a text version of the email. Removing the unsubscribe link from the email is not a good practice, as it may violate the email regulations and preferences of the recipients.

Reference:Emails, [Create a Text Version of an Email]

asked 23/09/2024
Nicolas Pintrel
35 questions

Question 146

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How can you preview/test matches for automation rules before you run them?

Run the automation rule to see how many matches there are.
Run the automation rule to see how many matches there are.
Use the automation preview option.
Use the automation preview option.
Create a list and see how many prospects are affected. You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules --- often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Create a list and see how many prospects are affected. You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules --- often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
Suggested answer: B

Explanation:

You can preview or test matches for automation rules before you run them by using the automation preview option. This option allows you to see how many prospects will be matched by your automation rules without actually running them. You can access this option by clicking the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time. The preview will tell you how many prospects will be matched and show you a sample of them. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.

Answer A is incorrect because running the automation rule will not only show you how many matches there are, but also apply the actions to them, which may not be what you want. Answer C is incorrect because creating a list and seeing how many prospects are affected will not give you the same results as the automation preview option, since the list criteria may not match the automation rule criteria exactly. Answer D is incorrect because there is no such option as the prospect table actions.

Reference:Automation Rules,Preview Automation Rules

asked 23/09/2024
Ezrah James panuelos
37 questions

Question 147

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Creating or marking an opportunity as lost will result in the change of a prospect's score

True
True
False
False
Suggested answer: A

Explanation:

Creating or marking an opportunity as lost will result in the change of a prospect's score. This is because opportunities are one of the factors that affect the scoring of prospects in Marketing Cloud Account Engagement. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. Scoring is based on the actions and activities of prospects, such as opening emails, clicking links, filling out forms, visiting landing pages, and creating or updating opportunities. When an opportunity is created or marked as lost, the prospect's score will change accordingly. For example, if you have a scoring rule that adds 50 points to a prospect's score when an opportunity is created, and subtracts 25 points when an opportunity is lost, then creating or marking an opportunity as lost will affect the prospect's score by those amounts.

Answer B is incorrect because creating or marking an opportunity as lost will not result in no change of a prospect's score, as explained above.

Reference:Scoring,Opportunities

asked 23/09/2024
Denis Mourghen
44 questions

Question 148

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How can you delete a prospect?

Through a completion action.
Through a completion action.
Through an automation rule.
Through an automation rule.
You can't delete prospects.
You can't delete prospects.
Through the prospect table actions.
Through the prospect table actions.
Suggested answer: D

Explanation:

You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.

Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above.

Reference:Prospect List, [Delete Prospects], [Completion Actions], [Automation Rules]

asked 23/09/2024
Hassan Shafi
29 questions

Question 149

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How can an action be applied to a prospect who views a specific page of a website?

Through completion actions
Through completion actions
Through automation rules
Through automation rules
Through scoring
Through scoring
Through page actions
Through page actions
None of the above
None of the above
Suggested answer: D

Explanation:

You can apply an action to a prospect who views a specific page of a website through a page action. A page action is a task that is performed when a prospect views a page that matches a certain URL or wildcard. You can use page actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. You can also use page actions to track and report on the performance of specific pages on your website.

Answer A is incorrect because you cannot apply an action to a prospect who views a specific page of a website through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect, not after they view a page. Answer B is incorrect because you cannot apply an action to a prospect who views a specific page of a website through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule, not when they view a page. Answer C is incorrect because you cannot apply an action to a prospect who views a specific page of a website through scoring. Scoring is a numerical value that indicates the level of interest or engagement of a prospect in your products or services, not a way to perform actions on prospects. Answer E is incorrect because none of the above is not a valid answer, as explained above.

Reference: [Page Actions], [Completion Actions], [Automation Rules],Scoring

asked 23/09/2024
Chengyang Zhang
43 questions

Question 150

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None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

True
True
False
False
Suggested answer: B

Explanation:

Email, First Name, and Last Name are not required fields in order for GoToWebinar to register a new user to an event. GoToWebinar is a web conferencing platform that allows you to host and join online meetings, webinars, and trainings. You can integrate Marketing Cloud Account Engagement with GoToWebinar using the GoToWebinar connector, which allows you to register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions. However, the only required field for GoToWebinar registration is Email. You can also include other fields, such as First Name, Last Name, Phone, or Company, but they are not mandatory. If you do not include these fields, Marketing Cloud Account Engagement will use the default values from the prospect's record or the connector settings.

Answer A is incorrect because Email, First Name, and Last Name are not required fields in order for GoToWebinar to register a new user to an event, as explained above.

Reference: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]

asked 23/09/2024
Arnaud Dutel
31 questions
Total 304 questions
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