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Question 141 - Certified Marketing Cloud Account Engagement Specialist discussion

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When are visitors converted to prospects?

A.
When they run through completion actions
Answers
A.
When they run through completion actions
B.
When an automation rule runs
Answers
B.
When an automation rule runs
C.
When a prospect fills out a form or form handler
Answers
C.
When a prospect fills out a form or form handler
D.
When the prospect visits a Marketing Cloud Account Engagement landing page
Answers
D.
When the prospect visits a Marketing Cloud Account Engagement landing page
Suggested answer: C

Explanation:

Visitors are anonymous web browsers who have interacted with your online marketing content, such as your website, landing pages, or custom redirects. Visitors are converted to prospects when they fill out a form or form handler, which captures their email address and other information. Filling out a form or form handler is the only way to convert a visitor to a prospect. Running through completion actions, matching an automation rule, or visiting a Marketing Cloud Account Engagement landing page do not convert visitors to prospects, unless they also fill out a form or form handler on those pages.

Reference:Visitors and Prospects,Forms and Form Handlers

asked 23/09/2024
Siphiwe Soldat
34 questions
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