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Question 226 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketer has 4,000 total prospects in their account:

* 3,000 of which are opted in

* 500 of which are opted out

* 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

A.
3,000
Answers
A.
3,000
B.
2,500
Answers
B.
2,500
C.
4,000
Answers
C.
4,000
D.
3,500
Answers
D.
3,500
Suggested answer: A

Explanation:

Mailable Database usage is the number of prospects in an account that are opted in and can receive emails. It does not include prospects that are opted out, in the recycle bin, or have a hard bounce or do not email status. Therefore, the Mailable Database usage for the marketer with 4,000 total prospects, 3,000 of which are opted in, 500 of which are opted out, and 500 of which are in the recycle bin, is 3,000 (A). The other options (B, C, D) are incorrect because they either include prospects that are not mailable or exclude prospects that are mailable.

Reference:Marketing Cloud Account Engagement - Salesforce.com

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asked 23/09/2024
Patricia Vontitte
37 questions
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