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Question 247 - Certified Marketing Cloud Account Engagement Specialist discussion

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An administrator includes a link to a file on a web page that the company does not own on the company website.

How should they track the number of visitors who access this file?

A.
Page actions
Answers
A.
Page actions
B.
Marketing Cloud Account Engagement form
Answers
B.
Marketing Cloud Account Engagement form
C.
Custom redirects
Answers
C.
Custom redirects
D.
Marketing Cloud Account Engagement tracking code
Answers
D.
Marketing Cloud Account Engagement tracking code
Suggested answer: C

Explanation:

The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects . Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site.

Reference:Custom Redirects

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asked 23/09/2024
Sari Bukhari
33 questions
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