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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
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By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 256 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is an identified visitor?

A.
A visitor whose organization has been identified using a reverse IP lookup.
Answers
A.
A visitor whose organization has been identified using a reverse IP lookup.
B.
A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
Answers
B.
A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.
C.
A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
Answers
C.
A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.
D.
A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
Answers
D.
A visitor who has provided their organization in a Marketing Cloud Account Engagement form.
Suggested answer: C

Explanation:

An identified visitor is a visitor who has provided their contact information in a Marketing Cloud Account Engagement form. This means that the visitor has converted into a prospect and has a record in Marketing Cloud Account Engagement. Marketing Cloud Account Engagement can track the activities and behavior of identified visitors using a cookie that is placed on their browser when they fill out a form.Identified visitors are different from anonymous visitors, who have not provided any contact information and are only tracked by their IP address, and from visitors whose organization has been identified using a reverse IP lookup, who may or may not have a prospect record in Marketing Cloud Account Engagement

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asked 23/09/2024
Amirouche Rahani
48 questions
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