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Question 271 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.

What Is the recommended way to accomplish this?

A.
Upload the whitepaper PDF as a content block and attach It to the email.
Answers
A.
Upload the whitepaper PDF as a content block and attach It to the email.
B.
Upload the whitepaper PDF as a content file and link to it in the body of the email.
Answers
B.
Upload the whitepaper PDF as a content file and link to it in the body of the email.
C.
Upload the whitepaper PDF as a content file and attach it to the email.
Answers
C.
Upload the whitepaper PDF as a content file and attach it to the email.
D.
Upload the whitepaper PDF as a content block and link to It In the body of the email.
Answers
D.
Upload the whitepaper PDF as a content block and link to It In the body of the email.
Suggested answer: B

Explanation:

The recommended way to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF is to upload the whitepaper PDF as a content file and link to it in the body of the email. A content file is a type of file that can be uploaded and stored in the Content Builder, which is a tool that allows marketers to create and manage content assets. A content file can be linked to in the body of an email, which allows prospects to access the file by clicking the link. By linking to a content file, marketers can also track who opens the PDF, as the link will generate a tracking code that records the open activity. Uploading the whitepaper PDF as a content block, attaching it to the email, or embedding it in the email are not recommended ways to accomplish sending out a new whitepaper to prospects and tracking who opens the PDF, as they either do not allow linking, do not allow tracking, or do not display properly.

Reference: : Content Files

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asked 23/09/2024
k Solaimalai Raghu Raman
47 questions
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