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Question 272 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.

Which option accurately defines the capabilities of a segmentation rule?

A.
Segmentation rules are used to create new forms for prospects to fill out.
Answers
A.
Segmentation rules are used to create new forms for prospects to fill out.
B.
Segmentation rules are used to segment prospects based on their activities and demographic data.
Answers
B.
Segmentation rules are used to segment prospects based on their activities and demographic data.
C.
Segmentation rules are used to score and grade prospects.
Answers
C.
Segmentation rules are used to score and grade prospects.
D.
Segmentation rules are used to assign prospects to users in Salesforce.
Answers
D.
Segmentation rules are used to assign prospects to users in Salesforce.
Suggested answer: B

Explanation:

The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions.Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.

Reference:1:Segmentation Rules

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asked 23/09/2024
ajay jaiswal
37 questions
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