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Question 287 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is a behavior of conditional completion actions?

A.
Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.
Answers
A.
Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.
B.
Only one conditional group can be added per asset.
Answers
B.
Only one conditional group can be added per asset.
C.
Both standard and conditional completion actions can be used on the same asset.
Answers
C.
Both standard and conditional completion actions can be used on the same asset.
D.
Conditional actions only execute the first time the prospect who matches the criteria takes the action.
Answers
D.
Conditional actions only execute the first time the prospect who matches the criteria takes the action.
Suggested answer: C

Explanation:

Conditional completion actions in Pardot allow for a more targeted approach in executing actions based on specific criteria met by prospects. A key behavior of these actions is that both standard (apply to all prospects) and conditional (apply only if certain conditions are met) completion actions can coexist on the same marketing asset. This dual functionality enhances the asset's ability to engage with different segments of the audience differently, based on their interactions or demographic information, thus allowing for more personalized and effective marketing tactics.

asked 23/09/2024
Alexander Ferrer
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