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Question 286 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is true about building landing pages in Salesforce using the enhanced landing page experience?

A.
When you create or edit an enhanced landing page, it is automatically published.
Answers
A.
When you create or edit an enhanced landing page, it is automatically published.
B.
The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
Answers
B.
The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
C.
The page can be associated to either a connected or unconnected campaign.
Answers
C.
The page can be associated to either a connected or unconnected campaign.
D.
Custom code and script can be added to the header or footer code.
Answers
D.
Custom code and script can be added to the header or footer code.
Suggested answer: C

Explanation:

In the enhanced landing page experience within Salesforce, one of the key features is the ability to associate a landing page with either a connected campaign (directly linked to Salesforce campaigns for unified reporting and management) or an unconnected campaign (used solely within Pardot). This flexibility allows marketers to tailor their campaign management strategies according to their specific needs, enhancing the integration and tracking of various marketing efforts directly from within Salesforce.

asked 23/09/2024
Gaston Cruz
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