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Question 292 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which three triggers could be used to define a prospects path in an engagement studio program?

Choose 3 answers

A.
List membership
Answers
A.
List membership
B.
Email open
Answers
B.
Email open
C.
Custom redirect click
Answers
C.
Custom redirect click
D.
File download
Answers
D.
File download
E.
Prospect grade
Answers
E.
Prospect grade
Suggested answer: A, B, C

Explanation:

In Engagement Studio programs within Pardot, the paths that prospects take can be defined by various triggers based on their actions or statuses. The following are valid triggers:

List membership: This trigger checks if the prospect belongs to a specific list, allowing for tailored engagements based on list segmentation.

Email open: This monitors whether a prospect has opened an email, serving as a behavioral trigger for further actions.

Custom redirect click: This trigger checks if the prospect has clicked on a custom redirect link, which is often used to track engagement with specific content or calls to action. These triggers help in dynamically steering prospects through different paths based on their interactions with marketing materials.

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asked 23/09/2024
Kelvin Ogwu
36 questions
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