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Question 291 - Certified Marketing Cloud Account Engagement Specialist discussion

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An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

A.
Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
Answers
A.
Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
B.
Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
Answers
B.
Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
C.
Use a completion action on the form to automatically add anyone who completes it to the list.
Answers
C.
Use a completion action on the form to automatically add anyone who completes it to the list.
D.
Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
Answers
D.
Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
Suggested answer: B

Explanation:

The best way to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out, is to use a dynamic list. A dynamic list is a list that automatically adds or removes prospects based on criteria that you define. In this case, the criteria would be based on the form completion and the opt out status of the prospect. A dynamic list would also add prospects back to the list if they opt back in.The other options are not as efficient or effective as a dynamic list, as they would require manual intervention or additional automation steps

asked 23/09/2024
Leandro Franklin Franklin
43 questions
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