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Question 227 - Certified Sales Cloud Consultant discussion

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Prospects at Cloud Kicks are exposed to many different marketing activities. In most cases, a combination of several different activities result in a successful sale.

How should the consultant configure Salesforce to track which marketing activities influenced the customer to make a purchase?

A.
Implement Customizable Campaign Influence.
Answers
A.
Implement Customizable Campaign Influence.
B.
Create a junction object between Campaign and Opportunity.
Answers
B.
Create a junction object between Campaign and Opportunity.
C.
Use Surveys to request the information from the customer.
Answers
C.
Use Surveys to request the information from the customer.
D.
Make the Primary Campaign Source required.
Answers
D.
Make the Primary Campaign Source required.
Suggested answer: B

Explanation:

Creating a junction object between Campaign and Opportunity is the best way to track which marketing activities influenced a customer to make a purchase. This junction object will allow you to track the influence of multiple Campaigns on a single Opportunity, which can be used to gain insights into which Campaigns are most effective.

asked 23/09/2024
Geoffrey Vd Molen
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