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Question 228 - Certified Sales Cloud Consultant discussion

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Universal Containers (UC) has an Account Hierarchy of customer accounts, with parent accounts representing corporate headquarters and child accounts representing franchises. The VP of sales believes that many franchises are missing from UC's Sales Cloud org because sales reps are unaware of them.

What should the consultant recommend to fill in the missing franchises?

A.
Utilize Sales Engagement to add an External ID to the data.
Answers
A.
Utilize Sales Engagement to add an External ID to the data.
B.
Implement a data enrichment package from AppExchange.
Answers
B.
Implement a data enrichment package from AppExchange.
C.
Download the Data Quality Analysis Dashboard from AppExchange.
Answers
C.
Download the Data Quality Analysis Dashboard from AppExchange.
Suggested answer: B

Explanation:

The best practice for filling in missing data such as franchise accounts is to implement a data enrichment package from AppExchange. These packages can automatically update and fill in missing data by pulling in information from external sources. According to Salesforce documentation, data enrichment tools on AppExchange can help in identifying and adding missing account data, thereby ensuring that the sales reps have the complete and accurate information they need. This method is more comprehensive and efficient compared to adding external IDs or using a data quality dashboard, which primarily provides analysis rather than enrichment.

asked 23/09/2024
Marco Santoro
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