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Question 255 - Certified Sales Cloud Consultant discussion

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The Cloud Kicks marketing team purchased a marketing automation tool and is implementing a lead qualification process. The sales director provided key attributes and activity history of the ideal lead.

What should the consultant do to help marketing improve the process?

A.
Create reports based on the sales metrics provided in the marketing automation tool and train marketing users to identify and qualify leads.
Answers
A.
Create reports based on the sales metrics provided in the marketing automation tool and train marketing users to identify and qualify leads.
B.
Develop the Lead score and grade in the marketing automation tool to automatically determine when a lead should become qualified.
Answers
B.
Develop the Lead score and grade in the marketing automation tool to automatically determine when a lead should become qualified.
C.
Set up the marketing automation tool to send prospects to the sales director and ask sales reps to assist in the qualification process.
Answers
C.
Set up the marketing automation tool to send prospects to the sales director and ask sales reps to assist in the qualification process.
Suggested answer: B

Explanation:

To help marketing improve the lead qualification process, the consultant should develop the Lead score and grade in the marketing automation tool to automatically determine when a lead should become qualified. By setting up a scoring and grading system based on the key attributes and activity history provided by the sales director, the marketing team can automate the qualification process. This approach ensures that leads are evaluated consistently and accurately, allowing the sales team to focus on the most promising prospects.

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asked 23/09/2024
mohamad rachwani
29 questions
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