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Question 272 - Certified Sales Cloud Consultant discussion
Annual sales numbers change depending on renewal periods and new products. Sales managers at Universal Containers (UC) want to emphasize the importance of customer retention when prioritizing the pipeline and customer engagement for the sales team.
Which metric should the consultant recommend to help UC emphasize the importance of customer retention to the overall business strategy?
A.
Total pipeline Value
B.
Customer Lifetime Value (CLV)
C.
Annual Contract Value (ACV)
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