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Question 38 - Certified Sales Representative discussion
A sales representative is aware of an upcoming end-of-contract period for a key customer.
How should the sales rep adapt their sales activities to address this change?
A.
Wait for the contract to expire before engaging with the customer.
B.
Focus on finding new customers to replace the potentially last contract.
C.
Proactively engage with the customer to renew or expand the contract.
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