Salesforce Certified Sales Representative Practice Test - Questions Answers, Page 5
List of questions
Question 41
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A sales representative is assigned to high-value prospects.
What can the sales rep do to gain their interest?
Explanation:
Identifying potential trigger events as the reason to reach out to prospects is what the sales rep can do to gain their interest when assigned to high-value prospects. A trigger event is an occurrence or change that creates an opportunity or need for a product or service, such as a merger, expansion, launch, etc. Identifying trigger events helps to show relevance, timeliness, and value to the prospects, as well as to capture their attention and curiosity.
Reference: https://www.salesforce.com/resources/articles/lead-generation/#lead-generation-strategies
Question 42
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Which first step should a sales representative take to gain insight on potential customers?
Explanation:
Analyzing data about customers is the first step that a sales rep should take to gain insight on potential customers. Data analysis is the process of collecting, processing, and interpreting information about customers using various sources and methods, such as CRM systems, web analytics, social media, surveys, etc. Data analysis helps to understand customers' demographics, behaviors, preferences, needs, etc., as well as to segment them into groups based on their similarities or differences.
Reference: https://www.salesforce.com/resources/articles/customer-analysis/#customer-analysis-definition
Question 43
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A sales representative wants to transition to a recommendation in a way that demonstrates their ability to provide a competitive solution.
What should they use?
Explanation:
A success story is what the sales representative should use to transition to a recommendation in a way that demonstrates their ability to provide a competitive solution, because it shows the customer how the sales rep's solution has helped other customers with similar needs and challenges, and what results and benefits they have achieved. A success story can also help to build trust and credibility with the customer, and inspire them to take action. A summary statement or a solution unit are not the best answers, because they are not as effective as a success story in demonstrating the sales rep's competitive advantage. A summary statement is a brief recap of the customer's situation, needs, and desired outcomes, but it does not show how the sales rep's solution can meet them. A solution unit is a specific feature or benefit of the sales rep's solution, but it does not show how it has worked for other customers or what outcomes it can deliver.Reference:Certification - Sales Representative - Trailhead,Sales Rep Training: Customer Engagement - Trailhead
Question 44
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A sales representative is working to understand a prospect's pain points, desired outcomes, and emotional drivers.
In which phase of the sales process is this deal?
Explanation:
Create is the phase of the sales process where this deal is when the sales rep is working to understand a prospect's pain points, desired outcomes, and emotional drivers. Create is the phase where the sales rep presents and demonstrates how their product can address the prospect's pain points and needs, and deliver tangible benefits and outcomes. Create is also where the sales rep builds rapport and trust with the prospect by showing empathy and understanding of their emotional drivers.
Reference: https://www.salesforce.com/resources/articles/sales-process/#sales-process-stages
The create phase of the sales process is where the sales representative works to understand the prospect's pain points, desired outcomes, and emotional drivers. This phase involves asking open-ended questions, conducting discovery sessions, and identifying the prospect's challenges and goals. The create phase helps the sales representative to build rapport and trust with the prospect, and to uncover the value proposition and the solution fit for their needs.Reference:
Sales Rep Training: Define the Scope of a Solution, unit "Use Discovery to Understand Customer Needs".
Cert Prep: Salesforce Certified Sales Representative, unit "Define the Scope of a Solution".
Question 45
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How many days are recommended between calls when reaching out to contacts at strategic accounts?
Explanation:
https://help.salesforce.com/s/articleView?id=sf.hvs_cadences_examples.htm&type=5
Question 46
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Why is collaborating with departments such as marketing and service crucial to generating a new pipeline?
Explanation:
Leveraging additional expertise and resources is why collaborating with departments such as marketing and service is crucial to generating a new pipeline. A pipeline is a set of opportunities or potential customers that a sales rep is pursuing or managing in order to close sales. Collaborating with marketing and service helps to access their knowledge, skills, and tools that can help the sales rep generate more leads, nurture more prospects, and close more deals.
Question 47
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A sales representative is engaging in a discovery conversation with a prospect.
Which approach should the sales rep take during this conversation?
Explanation:
Asking open-ended questions to understand the prospect's challenges and goals is the approach that the sales rep should take during a discovery conversation with a prospect. A discovery conversation is a conversation that helps to uncover information about the prospect's situation, needs, pain points, and objectives. Asking open-ended questions is an effective way to elicit detailed and meaningful responses from the prospect, as well as to show interest and empathy for their challenges and goals.
Question 48
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A sales representative is given an objection and shows respect for the customer's opinion.
What level of listening is the sales rep leveraging?
Explanation:
Empathetic listening is the level of listening that the sales rep is leveraging when they show respect for the customer's opinion after receiving an objection. An objection is a reason or concern that the customer has for not buying the product or service that the sales rep offers. Empathetic listening is a type of listening that involves understanding and sharing the feelings and emotions of the customer, as well as acknowledging and validating their perspective. Empathetic listening helps to build trust and rapport, reduce resistance, and resolve objections.
Question 49
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A sales team knows the importance of building an accurate forecast.
Which foundational priority should be in place to help ensure data quality across teams?
Explanation:
A sales process is a set of steps and stages that guide the sales team from prospecting to closing deals. A sales process helps ensure data quality across teams by providing a common framework, language, and methodology for managing opportunities and forecasting. A sales process also helps align the sales team with the customer's buying journey, and enables them to track and measure their progress and performance. A sales process can improve the accuracy, consistency, and completeness of the data in the pipeline, and help the sales team make better decisions and predictions.Reference:
Cert Prep: Salesforce Certified Sales Representative, unit "Assess Risks and Opportunities"
[Sales Rep Training], unit "Create Effective Selling Habits"
Salesforce Certified Sales Representative Exam Guide, section "Assess Risks and Opportunities"
Question 50
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How should a sales representative use a client profile during the sales process?
Explanation:
Tailoring a message to meet a target audience's needs is how a sales rep should use a client profile during the sales process. A client profile is a document that summarizes the characteristics, preferences, and behaviors of a specific segment or group of customers. A message is a communication or presentation that the sales rep delivers to the customers to persuade them to buy their product or service. Tailoring a message helps to show relevance, value, and differentiation to the target audience, as well as to capture their attention and interest.
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