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Question 39 - Certified Sales Representative discussion

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How does understanding a customer's business strategies and goals help a sales representative scope a solution?

A.
Helps predict if the opportunity will close in the current quarter
Answers
A.
Helps predict if the opportunity will close in the current quarter
B.
Tailors the sales pitch and offers to align with the customers objectives
Answers
B.
Tailors the sales pitch and offers to align with the customers objectives
C.
Allows the sales rep to move on to their next deal more quickly
Answers
C.
Allows the sales rep to move on to their next deal more quickly
Suggested answer: B

Explanation:

Tailoring the sales pitch and offers to align with the customers objectives is how understanding a customer's business strategies and goals helps a sales rep scope a solution. Scoping a solution means defining and presenting the features, benefits, and value of the product that can address the customer's pain points and needs. Tailoring the sales pitch and offers helps to show how the solution can help the customer achieve their desired outcomes, as well as to differentiate it from competitors.

Reference: https://www.salesforce.com/resources/articles/sales-process/#present

asked 23/09/2024
Richard Villanueva
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