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Question 42 - Certified Sales Representative discussion

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Which first step should a sales representative take to gain insight on potential customers?

A.
Conduct stakeholder interviews.
Answers
A.
Conduct stakeholder interviews.
B.
Analyze data about customers.
Answers
B.
Analyze data about customers.
C.
Create customer success plans.
Answers
C.
Create customer success plans.
Suggested answer: B

Explanation:

Analyzing data about customers is the first step that a sales rep should take to gain insight on potential customers. Data analysis is the process of collecting, processing, and interpreting information about customers using various sources and methods, such as CRM systems, web analytics, social media, surveys, etc. Data analysis helps to understand customers' demographics, behaviors, preferences, needs, etc., as well as to segment them into groups based on their similarities or differences.

Reference: https://www.salesforce.com/resources/articles/customer-analysis/#customer-analysis-definition

asked 23/09/2024
Junan Kuah
36 questions
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