ExamGecko
Question list
Search
Search

List of questions

Search

Related questions











Question 62 - Certified Sales Representative discussion

Report
Export

A company is struggling to acquire new customers. After careful analysis, it realizes its value proposition is not resonating with potential customers, so it develops a new value proposition.

Which metric should the company use to track the effectiveness of the new value proposition?

A.
Lead quality score
Answers
A.
Lead quality score
B.
Customer satisfaction score
Answers
B.
Customer satisfaction score
C.
Lead conversion rate
Answers
C.
Lead conversion rate
Suggested answer: C

Explanation:

Lead conversion rate is a metric that the company should use to track the effectiveness of the new value proposition. A value proposition is a statement that summarizes how the product can solve the customer's problems, fulfill their needs, and provide them with benefits that outweigh the costs. Lead conversion rate is a measure of how many leads (prospects who have shown interest in the product) become customers (prospects who have bought the product). Lead conversion rate helps to evaluate how well the value proposition resonates with potential customers and influences their purchase decisions.

Reference: https://www.salesforce.com/resources/articles/value-proposition/#value-proposition-metrics

asked 23/09/2024
Kelvin Ogwu
36 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first