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Which sales quota measurement focuses on the end result rather than the relationship with the customer?
A sales representative recently closed a deal and wants to measure how likely the customer would be to recommend the product. Which measurement should the sales rep use?
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Question 71 - Certified Sales Representative discussion

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A sales representative learns from a survey that a strategic customer has a low satisfaction score because they are using only some of the products in their contract.

What should the sales rep do first to improve customer satisfaction?

A.
Offer a comprehensive demo of the products to the customer.
Answers
A.
Offer a comprehensive demo of the products to the customer.
B.
Encourage the customer to purchase additional products.
Answers
B.
Encourage the customer to purchase additional products.
C.
Add the customer to an educational marketing campaign.
Answers
C.
Add the customer to an educational marketing campaign.
Suggested answer: C

Explanation:

Adding the customer to an educational marketing campaign is the best answer because it can help the customer learn more about the products they have purchased and how to use them effectively. This can increase the customer's satisfaction and loyalty, as well as create opportunities for cross-selling and upselling in the future. Offering a comprehensive demo of the products to the customer or encouraging the customer to purchase additional products are not the best options, because they may overwhelm or annoy the customer who is already dissatisfied with their current contract. The sales rep should first focus on helping the customer get the most value out of the products they already have, and then explore their needs and challenges for potential additional solutions.Reference:Certification - Sales Representative - Trailhead, [Sales Rep Training: Prepare Your Team to Sell Successfully - Trailhead]

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asked 23/09/2024
CRISTIAN FONSECA
38 questions
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