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Question 84 - Certified Sales Representative discussion

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A sales representative is strategizing on how to most effectively communicate with a key prospect.

Which approach should they take?

A.
Repeat key messaging to make sure it lands with the prospect.
Answers
A.
Repeat key messaging to make sure it lands with the prospect.
B.
Send emails to the prospect less frequently.
Answers
B.
Send emails to the prospect less frequently.
C.
Provide unique selling points to the prospect that add value each time.
Answers
C.
Provide unique selling points to the prospect that add value each time.
Suggested answer: C

Explanation:

Providing unique selling points to the prospect that add value each time is the approach that the sales rep should take to communicate with a key prospect. A unique selling point is a feature or benefit of the product that distinguishes it from competitors and appeals to the prospect's pain points or needs. Providing unique selling points helps to show how the product can help the prospect succeed and grow, as well as to persuade them to take action.

asked 23/09/2024
Franckline Dormeus
44 questions
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