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Question 86 - Certified Sales Representative discussion

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How can whitespace analysis improve a sales representative's account management strategy?

A.
Analyzes contract length and segment to identify retention opportunities.
Answers
A.
Analyzes contract length and segment to identify retention opportunities.
B.
Identifies key stakeholders and decision makers to nurture relationships.
Answers
B.
Identifies key stakeholders and decision makers to nurture relationships.
C.
Determines current products and opportunities to sell additional products.
Answers
C.
Determines current products and opportunities to sell additional products.
Suggested answer: C

Explanation:

Determining current products and opportunities to sell additional products is how whitespace analysis can improve a sales rep's account management strategy. Whitespace analysis is the process of identifying gaps or opportunities in an account where the sales rep can offer more products or services that can add value to the customer. Whitespace analysis helps to increase revenue, profitability, and customer loyalty, as well as to prevent competitors from entering the account.

asked 23/09/2024
Ricardo Tellez
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