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Question 87 - Certified Sales Representative discussion

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In addition to learning more about customers, what does customer-centric discovery allow a sales representative to do?

A.
Present pricing and contracts as quickly as possible.
Answers
A.
Present pricing and contracts as quickly as possible.
B.
Pitch a product regardless of the customer's need.
Answers
B.
Pitch a product regardless of the customer's need.
C.
Co-create strategies based on confirmed challenges.
Answers
C.
Co-create strategies based on confirmed challenges.
Suggested answer: C

Explanation:

Co-creating strategies based on confirmed challenges is what customer-centric discovery allows a sales rep to do, in addition to learning more about customers. Customer-centric discovery is the process of asking questions and listening to customers to understand their situation, needs, goals, and challenges. Co-creating strategies means working with customers to design and propose solutions that can address their confirmed challenges and deliver value and outcomes. Co-creating strategies helps to build trust and rapport, demonstrate expertise and differentiation, and influence purchase decisions.

asked 23/09/2024
nagalingam mk
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