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Question 110 - Certified Sales Representative discussion

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A sales representative wants to prioritize their leads based on the likelihood to buy.

Which leads should be given the highest priority?

A.
New-unqualified
Answers
A.
New-unqualified
B.
Marketing-qualified
Answers
B.
Marketing-qualified
C.
Sales-qualified
Answers
C.
Sales-qualified
Suggested answer: C

Explanation:

Sales-qualified leads are leads that have been vetted by both marketing and sales teams and have expressed a clear interest in buying. They have gone through the stages of lead generation, lead nurturing, and lead qualification, and have met the criteria for being ready to buy. Sales-qualified leads should be given the highest priority, as they are the most likely to convert into customers and generate revenue.Reference:

Cert Prep: Salesforce Certified Sales Representative, unit "Sales Strategy and Planning".

The Ultimate Guide to Lead Prioritization, section "Focus on inbound leads".

asked 23/09/2024
jose fajardo
30 questions
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