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Question 117 - Certified Sales Representative discussion

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A company is introducing a new product line.

How should a sales representative educate prospects on their products' key benefits?

A.
Storytelling
Answers
A.
Storytelling
B.
Customer journey maps
Answers
B.
Customer journey maps
C.
Social media marketing
Answers
C.
Social media marketing
Suggested answer: A

Explanation:

Educating prospects about the key benefits of new products through storytelling is an effective approach. Storytelling involves sharing examples, customer success stories, or hypothetical scenarios that illustrate how the product can be used and the benefits it delivers. This method helps prospects visualize the product in action and understand its value in a real-world context. Salesforce often highlights the importance of storytelling in sales to make products more relatable and to create a connection with potential customers.

asked 23/09/2024
Hassene SAADI
39 questions
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