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Question 121 - Certified Sales Representative discussion

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A sales representative is having a difficult time identifying the root cause of their customer's issue. The sales rep knows they need to first acknowledge the customer's experience and perspective.

What is the recommended action the sales rep should take next?

A.
Provide a product demo.
Answers
A.
Provide a product demo.
B.
Show empathy.
Answers
B.
Show empathy.
C.
Make recommendations.
Answers
C.
Make recommendations.
Suggested answer: B

Explanation:

When faced with a customer issue and after acknowledging the customer's experience, the recommended next step for a sales representative is to show empathy. Empathy involves understanding and sharing the feelings of another, which in this context means recognizing the impact of the issue on the customer and conveying genuine concern. This approach helps build a rapport and trust with the customer, demonstrating that the sales rep is not just focused on a transaction but cares about the customer's overall experience and success. Salesforce emphasizes the importance of empathy in customer interactions as a way to strengthen relationships and foster loyalty.

asked 23/09/2024
Jordan Reid
35 questions
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