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Question 36 - Certified Strategy Designer discussion
At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?
A.
In a walking deck with video clips from research sessions
B.
In a 'How Might We' statement to encourage new ideas
C.
In an insights workshop with plenty of time for group discussion
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