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Question 66 - Certified Strategy Designer discussion

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A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?

A.
Purchase carbon offsets for energy used in manufacturing.
Answers
A.
Purchase carbon offsets for energy used in manufacturing.
B.
Source cheaper, locally-grown raw materials.
Answers
B.
Source cheaper, locally-grown raw materials.
C.
Extend customer journey maps to pre and post purchase.
Answers
C.
Extend customer journey maps to pre and post purchase.
Suggested answer: C

Explanation:

A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journey maps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper materials may reduce some costs or emissions, but they do not address the full product lifecycle or the customer perspective.

asked 23/09/2024
Christian Galea
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