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Question 92 - Certified Strategy Designer discussion

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A global retailer has received customer complaints because items that are advertised sell out too quickly. There is a disconnect between marketing and fulfilment teams and their systems.

Which tool should the strategy designer use to identify the root causes, dependencies, and opportunities for improvement?

A.
Service blueprint
Answers
A.
Service blueprint
B.
Journey map
Answers
B.
Journey map
C.
Stakeholder interviews
Answers
C.
Stakeholder interviews
Suggested answer: C

Explanation:

The best tool to identify the root causes, dependencies, and opportunities for improvement in a situation where items that are advertised sell out too quickly is stakeholder interviews, as this helps gather insights and feedback from different perspectives and roles involved in the marketing and fulfillment processes. A service blueprint or a journey map may not be able to diagnose the problem without first understanding the stakeholder needs and expectations.

asked 23/09/2024
Nicos Chamberlain
34 questions
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