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Question 93 - Certified Strategy Designer discussion

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A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. which tool should they use to explore the collaboration, structure, and processes that will be required?

A.
Service blueprint
Answers
A.
Service blueprint
B.
Journey map
Answers
B.
Journey map
C.
Empathy map
Answers
C.
Empathy map
Suggested answer: A

Explanation:

The best tool to explore the collaboration, structure, and processes that will be required to deliver a new customer experience with digital and environmental touchpoints is a service blueprint, as this helps illustrate how different actors, touchpoints, channels, activities, and resources interact and support each other in delivering the service. A journey map or an empathy map may not be able to capture the backstage aspects of service delivery.

asked 23/09/2024
ben ebrahimi
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